
Lead Generation Executive
2 days ago
Lead Generation Executive
opportunities even in a haystack of LinkedIn profiles, Upwork briefs, and inboxes. If you live for the thrill of starting conversations that convert into business, we want to hear from you.
Role Overview:
The Lead Generation Executive will play a key role in building a high-quality pipeline by identifying and engaging potential clients through cold calling, email campaigns, and online platforms like Clutch, Upwork, Fiverr, and LinkedIn. This role requires a selfstarter who thrives on targets and has a knack for sparking interest and initiating business conversations.
Key Responsibilities:
Generate qualified leads through:
- Cold Calling
- Email Campaigns
- LinkedIn Outreach
- Freelance platforms (Upwork, Fiverr, Clutch, etc.)
- Candidate should have experience to
- Build and maintain a prospect database with accurate details and engagement tracking.
- Understand client pain points and articulate value propositions that spark curiosity.
- Set up discovery calls/meetings for the Business Development team.
- Collaborate with the marketing team on campaign targeting and follow-ups.
- Achieve monthly lead generation and conversion targets.
- Track performance metrics and report on lead quality, quantity, and conversions.
- Keep up with market trends and competitors' activities to identify new opportunities.
Skills Required:
- Excellent written and verbal communication skills. Strong research and online prospecting ability. Proficient in using tools like LinkedIn Sales Navigator, , Hunter, Mailchimp, etc.
- Proficient with Ms Office - PowerPoint, Word and Excel.
- Familiarity with freelance platforms (Upwork, Fiverr, Clutch, PPH).
- Email marketing know-how and cold outreach etiquette.
- Experience in handling objections and qualifying leads effectively. Ability to work independently, manage time efficiently, and deliver under pressure.
Qualifications:
Bachelor's degree in business, Marketing, or related field.
2+ years of experience in lead generation, preferably in IT or digital services.
Previous experience with international markets (especially US, MENA, Singapore, or Australia) is a bonus.
CRM experience is preferred (HubSpot, Zoho, Pipedrive, etc.).
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