Performance Marketing Specialist
2 days ago
Key Responsibilities
- Plan, launch, and optimize campaigns on Google Ads, Facebook/Instagram Ads, YouTube, and LinkedIn.
- Conduct keyword research, audience segmentation, and competitor analysis.
- Track, analyze, and report on KPIs: CPC, CTR, CPA, ROAS, Conversion Rate.
- Collaborate with content/creative teams for ad copy, creatives, and landing page alignment.
- Run A/B tests for creatives, targeting, and bidding strategies.
- Ensure accurate tracking via Google Analytics, Tag Manager, and Pixels.
- Stay updated with platform updates, new ad formats, and industry best practices.
- Manage campaign budgets with a focus on scalability and cost efficiency.
Requirements
- Bachelor's degree in Marketing/Business or equivalent.
- 1–3 years of experience in performance marketing (agency background preferred).
- Strong expertise in Google Ads, Meta Ads, LinkedIn Ads.
- Analytical mindset with proficiency in Excel/Sheets and reporting tools.
- Familiarity with conversion tracking, pixels, attribution models.
- Google Ads / Meta certifications preferred.
- Strong communication & client-handling skills.
What We Offer
- Competitive pay + incentives.
- Hands-on exposure to multiple brands and industries.
- Growth-focused learning environment.
- A young, creative, and collaborative team culture.
Job Type: Full-time
Pay: ₹18, ₹35,000.00 per month
Benefits:
- Cell phone reimbursement
- Paid time off
Work Location: In person
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