General Manager

2 weeks ago

Gurgaon, Haryana, India ETHICS GROUP OF COMPANIES Full time ₹ 11,00,000 - ₹ 25,00,000 per year

We are hiring for the role of
General Manager - Marketing from Healthy Snacking Background
for the
Gurgaon
location.

Experience: 15 Years - 18 Years

Roles & Responsibilities:

Strategic Planning & Brand Management

  • Develop and implement comprehensive marketing strategies aligned with organisational goals.
  • Strengthen brand positioning, identity, and recall across all consumer touchpoints.
  • Analyse market trends, competitor activities, and category insights to identify growth opportunities.

2. Product Portfolio Management

  • Drive new product development (NPD) based on consumer insights, nutritional trends, and category demands.
  • Oversee packaging design, product claims, and communication to ensure alignment with the healthy snacking ethos.
  • Collaborate with R&D and supply chain teams to manage product life cycles.

3. Digital & Performance Marketing

  • Lead digital growth initiatives across social media, e-commerce platforms, marketplaces, and D2C.
  • Monitor ROI and optimize digital funnels to maximize conversions.

4. Trade & Channel Marketing

  • Design and execute trade marketing plans for General Trade, Modern Trade, and E-commerce.
  • Ensure effective POSM development, in-store branding, and retail activation.
  • Work closely with distributor partners to drive market penetration and shelf visibility.

5. Revenue & Budget Management

  • Prepare annual marketing budgets and ensure efficient allocation of resources.
  • Track performance against targets, analyse revenue drivers, and lead corrective measures when required.
  • Support the sales team with market insights, promotions, and category strategies.

6. Team Leadership

  • Build, mentor, and manage a high-performing marketing team including brand, digital, and trade marketing personnel.
  • Foster a culture of innovation, ownership, and data-driven decision-making.

7. Partnerships & External Relations

  • Manage agency relationships across creative, media, digital, and PR.
  • Collaborate with external stakeholders such as nutritionists, fitness communities, and wellness partners to strengthen brand associations.

Key Skills & Competencies

  • Strong understanding of FMCG marketing, especially in health, nutrition, and snacking categories.
  • Proven track record in brand building, digital growth, and market expansion.
  • Proficiency in data analytics, consumer research, and performance measurement.
  • Exceptional leadership, communication, and stakeholder management skills.
  • Creative mindset with a strong focus on innovation and consumer experience.

Educational Qualifications

  • MBA/PGDM in Marketing or equivalent from a reputed institution.
  • Additional certifications in digital marketing or brand strategy will be an added advantage.

Experience Requirements

  • 15–18 years of progressive experience in FMCG marketing.
  • Minimum 8–10 years of experience in the healthy snacking or nutrition-oriented food category preferred.
  • Prior experience in leading multifunctional teams and managing high-growth brands.

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