Performance Marketing Manager
2 weeks ago
Contact HR Divya
"Candidate from Diagnostics Industry will be proffered."
Roles & Responsibilities:
- Develop and execute a digital sales strategy to drive revenue growth and meet business objectives.
- Work on SEM campaigns to maximise the ROI.
- Responsible for marketing calendar for digital sales.
- Maximising the performance of campaigns.
- Benchmark with competition on Performance marketing.
- Work on Retention model to get back lapsers & increase repeat.
- Optimize online sales funnels to improve conversion rates and customer engagement.
- New users addition for Website & App.
- Lead, mentor, and manage a team of digital sales professionals to achieve targets.
- Set performance metrics and conduct regular performance reviews.
- Foster a data-driven and results-oriented sales culture.
- Develop and implement strategies to attract, engage, and retain online customers.
- Work closely with the marketing team to align digital sales campaigns with brand messaging and customer outreach efforts.
- Utilize data analytics and CRM tools to understand customer behaviour and optimize sales strategies.
- Partnerships to expand market reach.
- Monitor and analyse sales performance, digital KPIs, and ROI on digital campaigns.
- Prepare reports and insights for senior leadership to guide decision-making.
Measurable Deliverables:
- Proven track record of driving online sales growth and managing digital sales teams.
- Strong knowledge of digital marketing, SEO, PPC, social media, and e-commerce platforms.
- Experience with CRM, analytics tools, and e-commerce solutions (Salesforce, Google Analytics, Shopify, etc.).
- Excellent leadership, communication, and analytical skills.
- Ability to work in a fast paced, result driven environment
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