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Regional Sales Manager
2 weeks ago
Job Description
Job Title:
Regional Sales Manager – Maharashtra
Industry:
PU Retail / Paints & Wood Coatings
Location:
Maharashtra (Based in Mumbai)
Department:
Sales & Marketing
Reports to:
Zonal Sales Head
Job Purpose:
To drive sales growth and market share of PU Wood Coatings and Retail Paints in the Maharashtra region by building and managing a strong dealer/retailer network, developing relationships with architects, contractors, and influencers, and leading the regional sales team to achieve business objectives.
Key Responsibilities:
· 1. Sales & Business Development
· Develop and execute the sales strategy for Maharashtra to achieve revenue and volume targets.
· Expand dealer/distributor/retailer network in key territories across Maharashtra.
· Focus on increasing secondary sales and ensuring strong market penetration of PU retail products.
· Identify new business opportunities with architects, contractors, carpenters, and consultants.
· 2. Team Management
· Lead, mentor, and motivate Area Sales Managers (ASM), Territory Sales Officers (TSO), and field sales staff.
· Set sales targets, monitor performance, and provide regular training and guidance.
· Ensure adherence to company sales processes, reporting, and compliance standards.
· 3. Market Development & Branding
· Execute marketing activities, influencer engagement, and dealer meets to strengthen brand presence.
· Collect market intelligence on competitors, pricing, and emerging trends.
· Collaborate with the Marketing team for regional campaigns and promotional activities.
· 4. Key Account & Relationship Management
· Build strong relationships with top dealers, distributors, and influencers.
· Handle escalations, credit control, and ensure timely collections.
· Ensure high customer satisfaction through effective service coordination.
· 5. Reporting & Analysis
· Monitor sales KPIs – volume, value, growth %, product mix, and profitability.
· Provide accurate forecasts, MIS reports, and business reviews to management.
· Track ROI of marketing and trade promotion activities.
Key Skills & Competencies:
· Strong experience in the Paints / PU Wood Coating / Building Material industry.
· Excellent dealer/distributor management skills.
· Strong leadership and people management capabilities.
· Strategic thinking with execution excellence.
· Strong negotiation, communication, and relationship-building skills.
· Proficiency in MS Excel, PowerPoint, and CRM tools.
Qualification & Experience:
· Graduate / Post Graduate in Business Administration / Marketing (preferred).
· 10–15 years of relevant sales experience, with at least 3–5 years in a regional leadership role.
· Must have handled Maharashtra market with a strong understanding of regional dealer and retail dynamics.
· Experience in PU Wood Coatings / Paints
Compensation:
CTC (PA) – 15 – 20 LPA
Job Types: Full-time, Permanent
Pay: ₹1,500, ₹2,000,000.00 per year
Work Location: In person
