Salesforce Marketing Cloud

3 days ago

Mumbai, Maharashtra, India VML Full time ₹ 12,00,000 - ₹ 36,00,000 per year

About Us:

VML, a WPP company is a global powerhouse born from the unification of Wunderman Thompson and VMLY&R — two of the world's most powerful and accomplished creative agencies with complementary capabilities and geographic strengths. We have an industry-unique opportunity to provide our client partners with a fully integrated offering across brand experience, customer experience and commerce practices — powered by deep data and technology experience.

For more information, visit

Job Title: Marketing Technology Solution Consultant

Location:
Mumbai

Job Summary:

We are seeking a dynamic Marketing Technology Solution Consultant to design and implement comprehensive marketing automation solutions using
Salesforce Marketing Cloud.
You will serve as a trusted advisor, leveraging expertise in Salesforce Marketing Cloud to drive customer engagement and business growth.

Key Responsibilities:

Salesforce Sales/Service Cloud

  • Hands-on experience with Sales/Service Cloud
  • Knowledge of Apex, Visualforce and other Salesforce development technologies.
  • Understanding of Salesforce data model, including standard and custom objects, relationships and fields.
  • Experience working with Flows, Apex jobs, triggers, job schedulers
  • Integrate Salesforce with other third-party applications and systems using APIs and web services

Solution Design & Implementation:

  • Conduct discovery sessions with client teams for understanding requirements and the current solution setup.
  • Act as technical consultant for marketing automation projects, translating client requirements into actionable solutions
  • Conduct platform assessments and recommend optimal marketing technology stacks
  • Create technical documentation, solution architecture diagrams, and implementation roadmaps
  • Develop integrated solutions using Salesforce Marketing Cloud (Email Studio, Journey Builder, Mobile Studio, Advertising Studio, Contact Builder, Web Studio, Automation Studio, Einstein)
  • Build responsive, personalized email templates, landing pages, and mobile campaigns using out of the box templates, content blocks, HTML, Javascript, AMPScript
  • Build automations and data management using SQL.

Technical Integration & Analytics:

  • Develop and maintain integrations between marketing platforms and external systems via APIs, data imports, SQL
  • Design data integration strategies ensuring seamless data flow across marketing technology stack
  • Build and manage audience segments, data extensions, and customer profiles
  • Analyze campaign performance metrics and provide actionable optimization insights
  • Conduct A/B testing strategies to improve engagement rates and ROI

Client Management:

  • Serve as primary technical point of contact for marketing technology initiatives
  • Stay current with platform updates, new features, and industry best practices

Experience:

  • 6-8 years in marketing technology consulting or solution implementation
  • Strong hands-on experience with
    Salesforce Marketing Cloud + Salesforce Sales/Service Cloud
  • Experience in marketing automation strategy and multi-channel campaign orchestration

Technical Skills:

  • Proficiency in
    JavaScript, HTML, CSS
    and web development concepts
  • Experience with Salesforce Marketing Cloud
    AMPscript, SSJS, and SQL
  • Strong understanding of API integrations and data management
  • Knowledge of marketing automation best practices and data privacy regulations (GDPR, CAN-SPAM)

Soft Skills:

  • Excellent problem-solving and analytical abilities
  • Strong communication skills for technical and non-technical audiences

Certifications (Optional):

  • Salesforce platform Developer 1 certification would be good to have

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