Salesforce Marketing Cloud Developer

2 days ago

Mumbai, Maharashtra, India Hansa Cequity Full time ₹ 12,00,000 - ₹ 36,00,000 per year

About the Role

We are seeking a Senior Salesforce Marketing Cloud Developer who has deep hands-on experience across the full SFMC ecosystem. The ideal candidate can independently design, build, automate, and optimize personalized customer journeys while ensuring scalable data flows and best-practice delivery standards.

Key Responsibilities

  • End-to-End Campaign & Journey Development:
    Build and optimize multi-channel journeys in Journey Builder, leveraging Entry Sources, Decision Splits, Automation Triggers, and Exit Logic.
  • Data Modeling & Segmentation:
    Design and manage Data Extensions, Subscriber Key strategy, and relational data models; write advanced SQL in Automation Studio for segmentation and data transformations.
  • Personalization & Scripting:
    Implement dynamic and personalized content using AMPscript and SSJS, including lookup logic, conditional rendering, and field-level customization.
  • Automation & Workflows:
    Create and maintain scheduled workflows in Automation Studio, including Query Activities, File Imports, and triggered sends.
  • Integrations & APIs:
    Work with REST/SOAP APIs to integrate SFMC with Salesforce CRM or external platforms; manage synchronization, data mapping, and process reliability.
  • Best Practices & Documentation:
    Ensure campaign deliverability, maintain development documentation, follow version control, and enforce scalable development practices.

Required Skills

  • 5+ years of hands-on experience in Salesforce Marketing Cloud development
  • Strong command over Email Studio, Automation Studio, Journey Builder, Contact Builder
  • Advanced SQL for segmentation and data processing
  • Proficiency in AMPscript & Server-Side JavaScript (SSJS)
  • Experience integrating SFMC with CRM and external systems via APIs
  • Solid understanding of subscriber data strategy, identity management, and data governance
  • Ability to translate marketing requirements into technical build plans
  • Mandatory Certifications (Any One or More)
  • Salesforce Marketing Cloud Email Specialist (Required)
  • Salesforce Marketing Cloud Consultant / Administrator / Developer (Preferred)

Nice to Have

  • Experience with Mobile Studio, Cloud Pages, or Landing Page forms
  • Knowledge of HTML/CSS for template adjustments

Why Join Us

  • Opportunity to lead end-to-end SFMC initiatives
  • Work in a collaborative, growth-focused environment
  • Competitive compensation and role progression

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