Manager - Digital Marketing

1 week ago

Mumbai, Maharashtra, India Purplle Full time ₹ 5,00,000 - ₹ 8,00,000 per year

Manager – Digital Marketing
About The Role
At Purplle, growth is in our DNA. We're on the lookout for a
Digital Marketing Manager
who can
own user acquisition end-to-end
and fuel our next wave of scale. You'll be the go-to person for paid growth — strategizing, executing, and optimizing campaigns that drive millions of installs and keep users coming back.

If you love working in a high-energy, fast-paced startup environment where
data, creativity, and hustle
collide — this one's for you.

What You'll Do
Run
app marketing & remarketing campaigns
that directly move the needle on growth.

  • Monitor performance daily, optimize relentlessly, and ensure we're smashing targets.
  • Build region-specific campaigns — factoring in local culture, trends, and seasonal shifts.
  • Partner with agencies & internal teams to design and deliver high-impact campaigns.
  • Own KPI tracking, reporting, and insights — you'll know the numbers better than anyone.
  • Analyze performance, creatives, and funnels to unlock the next big growth lever.
  • Keep an eye on competitors and benchmarks — and make sure we're always ahead.
  • Manage budgets with precision (because growth = smart spending too).

What We're Looking For

  • 3–4 years of hands-on experience as a Digital Marketing Manager.
  • Solid chops in Google Ads, Meta Ads, YouTube Ads (other channels a bonus).
  • Strong with Excel & analytics — you know how to slice data to find answers.
  • Experience in scaling app campaigns (5Mn+ MAUs? Even better).
  • Track record of handling ₹5Cr+ monthly budgets (directly or via agencies).
  • Exposure to app install campaigns is a big plus.
  • High energy, a problem-solver's mindset, and comfort with chaos + speed.

About Company
Founded in 2011, Purplle has emerged as one of India's premier omnichannel beauty destinations, redefining the way millions shop for beauty. With 1,000+ brands, 60,000+ products, and over 7 million monthly active users, Purplle has built a powerhouse platform that seamlessly blends online and offline experiences.

Expanding its footprint in 2022, Purplle introduced 6,000+ offline touchpoints and launched 100+ stores, strengthening its presence beyond digital. Beyond hosting third-party brands, Purplle has successfully scaled its own D2C powerhouses—FACES CANADA, Good Vibes, Carmesi, Purplle, and NY Bae—offering trend-driven, high-quality beauty essentials.

What sets Purplle apart is its technology driven hyper-personalized shopping experience. By curating detailed user personas, enabling virtual makeup trials, and delivering tailored product recommendations based on personality, search intent, and purchase behavior, Purplle ensures a unique, customer-first approach.

In 2022, Purplle achieved unicorn status, becoming India's 102nd unicorn, backed by an esteemed group of investors including ADIA, Kedaara, Premji Invest, Sequoia Capital India, JSW Ventures, Goldman Sachs, Verlinvest, Blume Ventures, and Paramark Ventures.

With a 3,000+ strong team and an unstoppable vision, Purplle is set to lead the charge in India's booming beauty landscape, revolutionizing the way the nation experiences beauty.

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