Senior Manager

Who You'll Work With
Driving lasting impact and building long-term capabilities with our clients is not easy work. You are the kind of person who thrives in a high performance/high reward culture - doing hard things, picking yourself up when you stumble, and having the resilience to try another way forward.

In return for your drive, determination, and curiosity, we'll provide the resources, mentorship, and opportunities you need to become a stronger leader faster than you ever thought possible. Your colleagues—at all levels—will invest deeply in your development, just as much as they invest in delivering exceptional results for clients. Every day, you'll receive apprenticeship, coaching, and exposure that will accelerate your growth in ways you won't find anywhere else.

When you join us, you will have:

• Continuous learning: Our learning and apprenticeship culture, backed by structured programs, is all about helping you grow while creating an environment where feedback is clear, actionable, and focused on your development. The real magic happens when you take the input from others to heart and embrace the fast-paced learning experience, owning your journey.
• A voice that matters: From day one, we value your ideas and contributions. You'll make a tangible impact by offering innovative ideas and practical solutions. We not only encourage diverse perspectives, but they are critical in driving us toward the best possible outcomes.
• Global community: With colleagues across 65+ countries and over 100 different nationalities, our firm's diversity fuels creativity and helps us come up with the best solutions for our clients. Plus, you'll have the opportunity to learn from exceptional colleagues with diverse backgrounds and experiences.
• World-class benefits: On top of a competitive salary (based on your location, experience, and skills), we provide a comprehensive benefits package to enable holistic well-being for you and your family.

Your Impact
You will be involved in setting up, managing, and troubleshooting Google Analytics 4 (GA4) and Google Tag Manager (GTM) implementations, ensuring accurate data tracking, reporting, and compliance for client websites and applications.

As a Senior Manager of Data Engineering, you will join a client service team and take ownership of a workstream to solve some of the toughest challenges our clients face.

You will be based in Gurgaon and will be part of the ETML Team (subsidiary of McKinsey & Co.) which is a part of the Growth, Marketing and Sales practice. ET Medialabs (ETML) was one of India's leading performance marketing and analytics agency, acquired by McKinsey in early 2025. The Growth, Marketing & Sales Practice strives to help clients in both consumer and business-to-business environments on a wide variety of marketing and sales topics. The mission of this practice is to help clients achieve marketing-driven profit growth. Our clients will benefit from your experience in core areas of marketing such as branding, customer insights, marketing ROI, digital marketing, CLM pricing, and sales and channel management.

Your Qualifications and Skills

• 4-8 years of experience in GA4 and GTM implementation.
• Strong understanding of JavaScript, HTML, and CSS for debugging and troubleshooting tracking issues.
• Experience with Google BigQuery, Looker Studio, and other reporting tools is a plus.
• Familiarity with marketing platforms like Google Ads, Facebook Pixel, and other third-party tracking tools.
• Ability to work with developers to set up custom tracking and data layers.
• Expertise on Google Analytics (GA4) and Google Tag Manager (GTM)