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Growth & Marketing Strategist

2 weeks ago

Mumbai, Maharashtra, India Ubiqedge Full time ₹ 6,00,000 - ₹ 12,00,000 per year


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Location:
Powai, Mumbai (Onsite)


Employment Type:
Full-Time | Monday to Saturday (6 Days a Week)

About Ubiqedge

Ubiqedge is revolutionizing industries with IoT-powered intelligence, seamlessly bridging the gap between infrastructure and digital insights. We're building a unified platform for smart infrastructure powered by AI and IoT. Our mission is to drive digital transformation through integrated hardware, software, and services that simplify IoT adoption. By empowering enterprises with real-time data, we enable smarter, more sustainable operations. Learn more:

Role Overview

We're looking for a proactive, creative, and data-driven
Growth Marketing Strategist
to join our growing team. In this role, you'll lead high-impact marketing initiatives, collaborate directly with leadership, and shape the brand's growth across India and global markets. This role is ideal for professionals with 3–6 years of B2B marketing experience (especially in SaaS, IoT, or tech startups), who are skilled in digital campaigns, SEO, content, and marketing automation.

Key Responsibilities

Marketing Strategy & Execution

  • Develop and execute integrated marketing strategies.
  • Drive brand awareness, lead generation, and campaign success.
  • Support sales enablement with brochures, pitch decks, and videos.

Social Media & Digital Marketing

  • Manage content calendars across LinkedIn, YouTube, etc.
  • Grow audience engagement via targeted campaigns.
  • Run and optimize Google Ads and paid campaigns.

Email Marketing & Newsletters

  • Design segmented, A/B tested campaigns.
  • Track and optimize for open rates and conversions.

Events, Exhibitions & Webinars

  • Plan and market webinars, expos, and roundtables.
  • Create event collaterals and drive qualified lead generation.

Market Intelligence & Positioning

  • Conduct competitive research and define ICPs.
  • Refine product messaging and brand positioning.

Website & SEO

  • Improve website performance and conversion funnels.
  • Implement SEO best practices (on-page/off-page).
  • Use Google Search Console, SEMrush for audits and insights.

Public Relations & Employer Branding

  • Contribute to PR placements (LinkedIn Pulse, YourStory, Medium).
  • Help build an authentic employer brand voice.

Cross-Functional Collaboration

  • Work with product, sales, and leadership teams.
  • Present performance reports and strategic insights.

Qualifications

Education & Experience

  • Bachelor's in Marketing, Business, Communication, or Engineering.
  • 3–6 years in growth marketing, communications, or similar fields.

Skills & Tools

  • Google Ads, Meta Business Manager, Canva, Mailchimp, Zoho Campaigns, CRM tools.
  • Working knowledge of SEO, GA4, and marketing automation.
  • Graphic and video editing (Canva, Premiere Pro, or Filmora).

Soft Skills

  • Strong analytical and performance-focused mindset.
  • Excellent storytelling and communication abilities.
  • Self-starter with project ownership.
  • Creative and solution-oriented thinker.
  • Thrives in fast-paced, cross-functional environments.

Why Join Ubiqedge?

  • Leadership Exposure:
    Work with senior management on strategic growth.
  • Real-World Impact:
    Contribute to initiatives with measurable outcomes.
  • Startup Energy:
    Be part of a bold, collaborative, fast-growing team.
  • Career Acceleration:
    Rapid learning through ownership and experimentation.
  • Long-Term Growth:
    We value continuous learning and development.