Brand Strategist- Advertising Agency- Andheri/ Thane

2 weeks ago

Mumbai, Maharashtra, India Pink Sky HR Services Full time ₹ 7,20,000 - ₹ 10,80,000 per year

WFO- 5 days

Key Responsibilities:

  • Strategic Planning: Develop brand strategies that align with client objectives, including positioning, messaging, and brand architecture.
  • Market Research: Conduct competitive analysis, market research, and audience segmentation to identify brand opportunities.
  • Brand Identity Development: Collaborate with creative teams to shape brand identity, including brand voice, personality, and visual elements.
  • Campaign Development: Work with creative and media teams to develop integrated marketing campaigns that align with brand strategy.
  • Client Management: Serve as the strategic point of contact for clients, understanding their business needs and providing strategic recommendations.
  • Presentation Skills: Develop and deliver clear, compelling strategy presentations to clients and internal teams.
  • Trend Analysis: Stay updated with industry trends, consumer behavior, and emerging marketing channels to maintain a competitive edge.
  • Cross-functional Collaboration: Work closely with creative, media, and digital teams to ensure seamless execution of brand strategies.

Requirements:

  • Education: Bachelor's degree in Marketing, Advertising, Business Administration, or a related field.
  • Experience: 2-6 years of experience in brand strategy, marketing strategy, or a related field, preferably within an advertising agency.
  • Analytical Skills: Strong analytical skills with experience in market research and consumer insights.
  • Creative Thinking: Ability to think creatively and develop innovative brand strategies.
  • Communication Skills: Excellent verbal and written communication skills.
  • Client Management: Experience managing client relationships and presenting to stakeholders.
  • Technical Skills: Proficiency in MS Office, Google Workspace, and presentation tools (PowerPoint, Keynote). Familiarity with digital marketing tools is a plus.

Preferred Skills:

  • Experience with digital marketing and social media strategy.
  • Understanding of brand storytelling and creative direction.
  • Familiarity with brand positioning frameworks (e.g., Brand Prism, Brand Pyramid).
  • Ability to handle multiple projects and prioritize effectively.

Please share your resume and work at

Job Type: Full-time

Pay: ₹50, ₹90,000.00 per month

Work Location: In person

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