Google Ads
1 week ago
Job Title: Google Ads & Meta Campaigns Specialist
Department:
Digital Marketing
Location:
Coimbatore/Onsite
Reporting To:
Digital Marketing Manager
Job Overview
We're seeking a data-driven and creative
Google Ads & Meta Campaigns Specialist
with proven experience to lead paid media efforts across Google and Meta platforms. This role is pivotal in driving ROI-focused campaigns, optimizing performance, and crafting compelling ad strategies that convert.
Key Responsibilities
- Campaign Management:
- Plan, launch, and optimize paid campaigns on Google Ads and Meta (Facebook & Instagram)
- Manage budgets, bids, and pacing to maximize ROI
- Conduct A/B testing on creatives, audiences, and placements
- Strategy & Execution:
- Develop full-funnel ad strategies aligned with business goals
- Perform keyword and audience research to refine targeting
- Collaborate with creative teams to produce high-performing ad assets
- Analytics & Reporting:
- Monitor campaign performance using Google Analytics, Meta Ads Manager, and other tools
- Generate actionable insights and performance reports
- Recommend optimizations based on data trends and KPIs
- Innovation & Growth:
- Stay updated on platform changes, algorithm updates, and industry trends
- Explore emerging ad platforms (e.g., Twitter, LinkedIn) as needed
- Contribute to quarterly planning and performance reviews
Please share your updated CV to
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