Marketing Manager

1 week ago


Mumbai, Maharashtra, India Crisil Full time ₹ 6,00,000 - ₹ 18,00,000 per year

Marketing Manager

Location: Mumbai (Hybrid)

Job Type: Full-time

Industry: BFSI or IT/Technology

Qualification: MBA in Marketing

About the Role

Crisil is seeking a highly strategic and performance-driven Marketing Manager to lead the planning, execution, and optimization of targeted marketing programs for high-value accounts. This role is crucial in strengthening Crisil's relationships with key accounts in the BFSI and technology sectors through personalized, insight-led engagement.

The ideal candidate will have a deep understanding of B2B marketing, experience with ABM frameworks, and the ability to align closely with sales and product teams to drive pipeline growth and revenue impact.

Key Responsibilities

  • Design and implement scalable marketing strategies across one-to-one accounts , one-to-few accounts , and one-to-many models to engage high-priority accounts.
  • Partner with sales to identify intent of  target accounts, define marketing goals, and align on account strategies.
  • Create tailored marketing campaigns that include personalized content, events, digital outreach, and executive engagement.
  • Conduct in-depth account research and intelligence gathering to support customization and campaign relevance.
  • Manage ABM tools and platforms to deliver highly targeted and measurable campaigns.
  • Track and analyze campaign performance at the account level to inform strategy, improve targeting, and demonstrate ROI.
  • Collaborate cross-functionally to ensure alignment between marketing efforts, sales enablement, and broader marketing initiatives.
  • Continuously monitor industry and competitive trends to refine account strategies and stay ahead of market shifts.
  • Oversee the budget and report on campaign effectiveness to key stakeholders regularly.

Required Skills & Competencies

  • Strong experience in account-based marketing, campaign development, and customer segmentation.
  • Proven success in aligning closely with sales and account management teams to drive results.
  • Excellent communication and stakeholder engagement skills, with the ability to influence at all levels.
  • Strategic thinker with a data-driven mindset and a strong focus on execution.
  • Proficient in ABM technologies and tools (e.g., Demandbase, 6sense, Terminus) and CRM systems (e.g., Salesforce).
  • Strong understanding of digital marketing channels, content strategy, and lead nurturing workflows.
  • Experience managing multiple campaigns with attention to detail and deadlines.
  • Ability to synthesize market, customer, and competitive insights into actionable plans.
  • Knowledge of the financial services sector, including analytics, credit risk, and policy advisory, is a plus.

Experience Requirements

  • 5+ years of B2B marketing experience, with at least 3 years in ABM or targeted enterprise marketing roles.
  • Demonstrated success in marketing to BFSI or tech firms servicing the financial sector.

Qualifications

  • Bachelor's degree required.
  • MBA in Marketing is preferred.


  • Mumbai, Maharashtra, India Synapse Marketing Consultancy Pvt. Ltd. Full time ₹ 15,00,000 - ₹ 25,00,000 per year

    Job Title: Digital Marketing ManagerLocation: Andheri WestExperience: 5+ years in Digital Marketing (agency or brand side)Reports to: Director / CEORole Overview:We are seeking a strategic and performance-driven Digital Marketing Manager to lead our overall digital marketing operations. The ideal candidate should have a strong grasp of performance...


  • Mumbai, Maharashtra, India MCTA Marketing Courses Training Academy Pvt Ltd Full time ₹ 15,00,000 - ₹ 25,00,000 per year

    Job Title: Virtual Agency Manager (VAM) /Digital Marketing ManagerLocation:VashiCompany:MyVaa – My Virtual Agency AssistAbout the RoleWe are looking for aVirtual Agency Manager (VAM)who will act as astrategic bridge between clients and their digital marketing agencies. The ideal candidate will have a strong background inSEO, Google Ads, Meta Ads, Content...


  • Mumbai, Maharashtra, India SIB Infotech - Digital Marketing Services Agency Full time ₹ 9,00,000 - ₹ 12,00,000 per year

    Job Description:We are looking for a skilled Digital Marketing Manager to develop, implement, and optimize digital marketing strategies. The ideal candidate will manage online campaigns, analyze performance data, and drive brand growth through digital channels.Key Responsibilities:Develop and execute digital marketing strategies across multiple channels...


  • Mumbai, Maharashtra, India Marketing Mojito Full time ₹ 4,00,000 - ₹ 6,00,000 per year

    Job Title: Social Media Marketing InternLocation: Chembur, MumbaiCompany: Marketing MojitoDuration: 3 Months (with a pre-placement offer based on your performance)About Marketing Mojito:Marketing Mojito is a fast-growing digital marketing agency known for crafting powerful marketing strategies that drive real business results. We specialize in branding,...


  • Mumbai, Maharashtra, India MARKETING MOVES Full time ₹ 9,00,000 - ₹ 12,00,000 per year

    Location:RemoteType:Full-timeTarget Markets:India + Tier-1 Countries (US, UK, UAE, Canada, Australia)About the RoleWe're looking for ahigh-impact Email Marketing Specialistwho knows how to turn words into results specifically,emails into meetings and meetings into clients.This role goes beyond newsletters and automations.You'll be the voice that introduces...


  • Mumbai, Maharashtra, India DigiMaze Marketing Full time ₹ 1,04,000 - ₹ 1,30,878 per year

    Job Title: Senior Business AnalystJob Location: Chandivali, MumbaiExperience:4+ yearsIndustry: Digital Marketing AgencyCompany Name: Digimaze MarketingJob Description:· End to end management of performance marketing activity across Paid Social channels.· Supporting performance marketing activity across additional channels such as Paid Search and working...


  • Mumbai, Maharashtra, India THE THIRSTY CROW MARKETING SERVICES Full time ₹ 5,00,000 - ₹ 6,00,000 per year

    We're hiring a Digital Marketing Manager who's fluent in GenAI tools and channel-specific strategy. You'll lead campaigns across LinkedIn, WhatsApp, and Email—using automation and AI to scale personalization and performance.Responsibilities:Plan and run campaigns across LinkedIn, WhatsApp, and Email, tailored to audience behaviorUse GenAI tools (ChatGPT,...

  • Account Manager

    5 days ago


    Mumbai, Maharashtra, India Youtech Marketing Full time ₹ 2,50,000 - ₹ 12,00,000 per year

    Youtech Marketing is a full-service digital marketing agency specializing in helping cafes, restaurants,and food businesses grow their brand presence and revenue. We have expertise in websitedevelopment, branding, social media marketing, graphic design, landing pages, and media buying.Job Title:Account ManagerLocation:RemoteJob description:We're looking for...


  • Mumbai, Maharashtra, India KlickBoost Marketing Full time ₹ 9,00,000 - ₹ 12,00,000 per year

    Company DescriptionKlickBoost Marketing is your partner for digital marketing excellence. We specialize in SEO, SEM/PPC, Social Media Marketing, Content Marketing, Email Marketing, Influencer Marketing, Website Design, Analytics, ORM, Mobile App Marketing, and Chatbot Development. Our SEO strategies optimize search visibility through on-page and off-page...


  • Mumbai, Maharashtra, India Quello Marketing Solutions Full time ₹ 30,000 - ₹ 3,80,000 per year

    Looking for a proactive and detail-oriented Assistant Manager – Marketing to join our start-up marketing consulting team in Mumbai. The ideal candidate should have hands-on experience in managing social media, servicing clients, and coordinating marketing activities, with strong skills in Microsoft Presentation, Excel ,Word and Canva.This role requires...