Marketing Manager
1 week ago
Marketing Manager
Location: Mumbai (Hybrid)
Job Type: Full-time
Industry: BFSI or IT/Technology
Qualification: MBA in Marketing
About the Role
Crisil is seeking a highly strategic and performance-driven Marketing Manager to lead the planning, execution, and optimization of targeted marketing programs for high-value accounts. This role is crucial in strengthening Crisil's relationships with key accounts in the BFSI and technology sectors through personalized, insight-led engagement.
The ideal candidate will have a deep understanding of B2B marketing, experience with ABM frameworks, and the ability to align closely with sales and product teams to drive pipeline growth and revenue impact.
Key Responsibilities
- Design and implement scalable marketing strategies across one-to-one accounts , one-to-few accounts , and one-to-many models to engage high-priority accounts.
- Partner with sales to identify intent of target accounts, define marketing goals, and align on account strategies.
- Create tailored marketing campaigns that include personalized content, events, digital outreach, and executive engagement.
- Conduct in-depth account research and intelligence gathering to support customization and campaign relevance.
- Manage ABM tools and platforms to deliver highly targeted and measurable campaigns.
- Track and analyze campaign performance at the account level to inform strategy, improve targeting, and demonstrate ROI.
- Collaborate cross-functionally to ensure alignment between marketing efforts, sales enablement, and broader marketing initiatives.
- Continuously monitor industry and competitive trends to refine account strategies and stay ahead of market shifts.
- Oversee the budget and report on campaign effectiveness to key stakeholders regularly.
Required Skills & Competencies
- Strong experience in account-based marketing, campaign development, and customer segmentation.
- Proven success in aligning closely with sales and account management teams to drive results.
- Excellent communication and stakeholder engagement skills, with the ability to influence at all levels.
- Strategic thinker with a data-driven mindset and a strong focus on execution.
- Proficient in ABM technologies and tools (e.g., Demandbase, 6sense, Terminus) and CRM systems (e.g., Salesforce).
- Strong understanding of digital marketing channels, content strategy, and lead nurturing workflows.
- Experience managing multiple campaigns with attention to detail and deadlines.
- Ability to synthesize market, customer, and competitive insights into actionable plans.
- Knowledge of the financial services sector, including analytics, credit risk, and policy advisory, is a plus.
Experience Requirements
- 5+ years of B2B marketing experience, with at least 3 years in ABM or targeted enterprise marketing roles.
- Demonstrated success in marketing to BFSI or tech firms servicing the financial sector.
Qualifications
- Bachelor's degree required.
- MBA in Marketing is preferred.
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