Area Sales Manager

3 days ago

Jalandhar Ludhiana, India Crompton Greaves Consumer Electricals Full time

Key ResponsibilitiesSales & Collection • Plan and achieve annual budget & collection, ROD plan deployed for the branch • Achieve category wise monthly Sales targets for the branch • Ensure sales phasing for the month 7th(10%), 14th (25%),21st (40%),ME(100%) • Drive new/focus product in the branch • Improve premium contribution of the total sales • Ensure min. 90% billing efficiency > 90% target every month (MOU Signed)Channel• GTM for each territory covering Trade Partners • Continuously Monitor & Improve Channel Partner Health Dealer, Distributor. • Network expansion, correction & Channel management strategies for each product, town category. • Top 50 retailers of the assigned area to be catered directly • Plan to maximize reach (ND,WD) in all town categories • Drive channel finance for your channel partners • Sales activation plan, BTL activities including CP meets & brand positioning.Process & Automation• Drive Process Improvement initiatives & effective implementation in branch Tally Patch, Easy DMS, Field Assist, Dealer Portal etc.People• Ensure Cross functional efficiency between Sales, Service, Finance, Logistics, Product Manager, trade marketing for smooth functioning of branch. • Review performance of team and provide necessary inputs for performance. • Recruit, Review & Coach team for peak performance • Identify non performers and develop/replace • Drive R&R, employee engagement initiatives.Operations• Coordinate C & F / warehousing operations as per laid down policies. • Ensure Stock liquidation and min. stock levels as per sales forecastingCompetitor Analysis• Market Information system • Competition Analysis, analytics for forecasting and new product development

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