Area Sales Manager- Ludhiana

3 days ago

Jalandhar Ludhiana, India Madhu Jayanti International Full time ₹ 8,00,000 - ₹ 12,00,000 per year

Position Name: Area Sales Manager

Location: Ludhiana/ Jalandhar

Covering Market: Chandigarh, Punjab and Himachal Pradesh

Role & responsibilities

1. Sales Planning & Target Achievement

  • Prepare and execute monthly/quarterly sales plans to achieve assigned volume and value targets.

  • Forecast sales and ensure timely stock availability in the market.

  • Monitor sales trends and take corrective actions to achieve goals.

2. Team Management

  • Lead and motivate Sales Officers / Territory Sales Executives to deliver on KPIs.

  • Conduct regular market visits with team members for coaching and performance tracking.

  • Provide training on sales techniques, product knowledge, and market execution standards.

3. Distributor & Channel Management

  • Appoint, onboard, and manage distributors in the assigned geography.

  • Ensure distributors maintain adequate inventory, timely order placement, and on-time payment.

  • Conduct distributor reviews to assess sales growth, ROI, and compliance with company policies.

4. Market Execution & Visibility

  • Implement trade marketing programs, schemes, and promotions to drive brand visibility.

  • Ensure planogram compliance, shelf space visibility, and POSM placement.

  • Expand market reach by increasing retail coverage in both urban and rural areas.

5. Market Intelligence & Competition Tracking

  • Monitor competitor activities and report insights for strategic decision-making.

  • Identify market opportunities, gaps, and threats in the territory.

6. Reporting & Compliance

  • Maintain accurate MIS, sales reports, and market feedback.

  • Ensure adherence to company SOPs, pricing policies, and legal compliance.

Must-Have Requirements:

  • Graduate in any discipline (MBA in Sales/Marketing preferred).

- 8+ years(min 3 years as Manager) of experience in FMCG channel sales, with at least 3 years in a supervisory/ASM role.

  • Strong distributor and retail channel management skills.

  • Proven ability to lead a sales team and achieve targets.

  • Excellent communication, negotiation, and analytical skills.

  • Proficiency in MS Excel, PowerPoint, and reporting tools.

  • Willingness to travel extensively.

Good-to-Have:

  • Prior experience in Tea/Beverage/FMCG/ Food Processing categories.

  • Exposure to rural & modern trade channels.

  • Understanding of trade marketing and brand activation strategies.

Those who are interested, please share resume

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