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Performance Marketing Associate
2 weeks ago
Requirements
Graduate in any disciple, certification on Google Analytics and other direct marketing with marketing or linguistics and creative disciplines preferred
1-3 years of overall professional experience.
Strong creative & soft skills combined with an affinity for data.
Proven experience managing customer acquisition efforts in paid channels with quantifiable results.
Experience with paid channels (Google Ads, Linkedin Ads), A/B testing (eg. Optimizely, Google Optimize), Analytics (eg. Google Analytics), Marketing Automation, website analytics.
B2B/SaaS product experience would be a big plus.
Highly organised and autonomous, but also collaborative and able to work cross-functionally.
Ability to make decisions in a changing environment, anticipate future needs and drive results.
Responsibilities
Develop a deep understanding and knowledge of peopleHums product, audiences & buyer personas
Leverage paid channels to drive top funnel, lead velocity and MQL conversions
Use data-driven marketing strategy to identify trends/patterns and opportunities for innovation, and make optimisation recommendations across the buyers journey
Explore new channels for customer acquisition for peopleHum.
Measure, track and report on performance marketing efforts through structured dashboards
Lead, motivate, mentor, and grow the performance marketing function within the marketing team
