MIS - Coordinator

2 days ago


Bengaluru, Karnataka, India Aster DM Healthcare Full time ₹ 5,00,000 - ₹ 12,00,000 per year

Key Responsibilities:

1. Digital Revenue Analysis & Reporting

  • Gather, consolidate, and analyze digital revenue data from CRM, ad platforms, and internal systems.
  • Prepare and share daily, weekly, and monthly MIS and performance reports with business units and management.
  • Track revenue trends, identify performance gaps, and highlight actionable insights.
  • Ensure accuracy and timeliness of all digital revenue reports.
  • Support digital campaigns with post-campaign performance analysis.

2. CRM Coordination & Data Management

  • Work closely with the CRM team to ensure accuracy of lead, opportunity, and conversion data.
  • Monitor CRM dashboards and ensure all leads are correctly tagged, updated, and processed.
  • Identify and escalate discrepancies or data quality issues to the concerned stakeholders.
  • Coordinate with CRM team for resolving integration, reporting, or process issues.

3. Lead Management & TAT Monitoring

  • Connect with lead SPOCs / business units to track lead flow and ensure adherence to TAT (Turnaround Time) for lead response and closure.
  • Maintain a central tracker for lead lifecycle (from generation to closure).
  • Highlight delays, lapses, or follow-up requirements with respective units or teams.
  • Generate weekly/monthly lead performance reports, showing conversion ratios, response time, and lead aging.

4. Communication & Stakeholder Management

  • Share monthly reports and key insights with business units, digital heads, and management teams.
  • Liaise between digital marketing, CRM, sales, and operations to ensure seamless data flow.
  • Participate in review meetings to present data trends and recommendations.

5. Process Improvement & Automation

  • Recommend and implement improvements in reporting formats, templates, and data visualization.
  • Support automation of recurring reports using Excel Macros, Power BI, or Google Data Studio.
  • Work with IT/CRM teams to enhance lead tracking and performance dashboards.

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