
Area Sales Manager
4 days ago
DEPARTMENT: Beverage Sales
KEY SKILS: Leadership, Communication, Strategic Sales Planning, Adaptability and resilience, Building relationships, Negotiation, Analytical and problem-solving, Customer relationship management
CO-ORDINATES WITH: DISTRIBUTORS, SUPER STOCKISTS.
JOB PURPOSE: Execute coverage and distribution plans for his territory. Drive execution of the sales and distribution calendar and agenda daily, weekly, monthly
Responsibilities:
- Appointment of town wise/area wise distributors / stockist / super stockist.
- Achievement Primary and Secondary Targets town wise and market wise
- Under the guidance of RSM - establish coverage, distribution and display objectives for all the sales officers - distributor wise
- Establish PJPs for all the sales officers
- Establish primary and secondary targets - town wise and market wise as per the PJPs of all sales officers
- Appoint all the agreed number of distributors and distributor salesmen to achieve sales, coverage and distribution objectives.
- Break their objectives - month wise, weekly and day wise and strictly follow the system of reporting accordingly
- Conduct review meetings on weekly and monthly basis and review the efficiency of your SOs and report to RSM
- Co-ordinate with RSM and execute all the marketing and brand activities as per the agreed calendar in your territory
- Execute all market contact plans as agreed with the RSM and report periodically to the RSM/ GM-Sales
- Implement the agreed training calendar in your region
- Ensure that your team raises self and their distributor claims on time and you approve the same on time and forward them for authorization to your RSM
- Have a clear focus on Traditional Channels to build Distribution, Visibility and volumes
- Regularly update your immediate supervisor on all market developments and opportunities
- Ensure that you maintain the budgeted manpower in your territory across the year
- Fill-up all the vacancies in your territory on time with the help of your RSM / GM-Sales and personnel department
- Attend to all issues whether it is a consumer complaints or trade related ones without any delay to maintain healthy hygiene in your territory
- Conduct once in six-month distributor meeting to review business progress and build relationship
Preferred candidate profile
Experience in Beverage Industry
Proven track record of driving volume and managing distributors.
Leadership, Strong negotiation, team management & analytical skills.
Job Type: Full-time
Pay: ₹25, ₹60,000.00 per month
Work Location: In person
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