EyeROV - Marketing Manager

Company - EyeROV

Position - Marketing Manager (6 Days WFO)

Experience - 5 + years

Location - Kalamassery, Kochi

Role Overview-

The Marketing Manager will be responsible for driving EyeROV's brand growth and market positioning by leading communication, lead generation, social media management, partner engagement, and event participation. This role requires a balance of strategic thinking and hands-on execution, with a strong focus on ensuring quality communication internally and externally, building brand visibility, generating validated sales leads, and managing the marketing team to achieve measurable outcomes.

Key Responsibilities-

1. Communication & Brand Positioning

• Develop and maintain a strong, consistent brand voice across all communication channels.
• Train internal teams to uphold EyeROV's communication standards and brand values.
• Draft and review all external communication (emails, press releases, client updates, proposals, etc.) to ensure accuracy, professionalism, and impact.
• Foster internal communication culture aligned with company mission, ensuring clarity and transparency across teams.
• Champion EyeROV's brand values in all external engagements, thought leadership, and media positioning.

2. Lead Generation & Validation

• Take complete ownership of the lead generation process.
• Design and execute strategies to generate leads through digital campaigns, events, industry tools, CRM, and legacy data.
• Manage the lead validation process, ensuring accuracy before passing to the sales team.
• Supervise the lead validation team in conducting daily calls and securing validated leads.
• Monitor and optimize lead quality, cost per lead, and conversion rates.
• Create weekly and monthly dashboards to track pipeline health.

3. Social Media & Content Management

• Build and execute the overall content strategy for EyeROV across all platforms (LinkedIn, YouTube, Instagram, X, Facebook, etc.).
• Oversee weekly content calendars and coordinate creatives, captions, and campaigns.
• Manage newsletters, email campaigns, and WhatsApp outreach to nurture leads and partners.
• Monitor engagement analytics and adapt strategy for continuous improvement.
• Ensure content is aligned with sector trends, technology positioning, and company voice.

4. Marketing Team Management

• Manage and mentor the marketing team, ensuring KPIs and weekly targets are achieved.
• Assign responsibilities, monitor progress, and provide performance feedback.
• Build a culture of ownership, accountability, and innovation within the team.
• Identify training needs and conduct skill-development sessions for the marketing team.

5. Events & Brand Visibility

• Identify relevant events, expos, conferences, and webinars for brand participation.
• Prepare event proposals for internal approvals, including ROI evaluation.
• Oversee the execution of EyeROV's participation – from booth setup, creatives, collaterals, to lead capture.
• Ensure EyeROV gains visibility through speaking opportunities, panel discussions, and media coverage at events.

6. Partner Engagement & Ecosystem Building

• Map and identify potential partners (India & Global) across hydro-infrastructure, oil & gas, disaster management, research, and marine sectors.
• Establish and nurture relationships with partners, resellers, and influencers.
• Design partner engagement frameworks to ensure consistent communication and opportunity sharing.
• Work with partners to co-create opportunities, joint events, and collaborative growth initiatives.
• Maintain updated records of partner communications and engagement outcomes.
  
  

Experience & Qualifications

• 5+ years of experience in B2B marketing, preferably in technology/industrial sectors.
• Proven track record of managing lead generation campaigns and teams.
• Experience in brand communication, content strategy, and event management.
• Strong exposure to partner ecosystem development.
• MBA/PG in Marketing or equivalent preferred.
  
  Skills & Competencies:
• Strong leadership and team management skills.
• Excellent written and verbal communication skills (English mandatory; additional languages a plus).
• Deep understanding of B2B marketing, lead funnels, and CRM systems.
• Proficiency in digital marketing tools (HubSpot, Zoho, Mailchimp, LinkedIn Ads, Google Ads, Canva, etc.).
• Strategic thinker with ability to execute hands-on when needed.
• Strong organizational skills to juggle multiple campaigns, events, and deadlines.
• Experience in partner recruitment and ecosystem engagement.
• Ability to simplify complex technology into customer-centric narratives.

Location: Kochi

Reports To: Chief Marketing Officer / Founders

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