Marketing Manager

Role Overview

The Marketing Manager will be responsible for driving EyeROV's brand growth and market positioning by leading communication, lead generation, social media management, partner engagement, and event participation. This role requires a balance of strategic thinking and hands-on execution, with a strong focus on ensuring quality communication internally and externally, building brand visibility, generating validated sales leads, and managing the marketing team to achieve measurable outcomes.

Key Responsibilities
1. Communication & Brand Positioning

• Develop and maintain a strong, consistent brand voice across all communication channels.
• Train internal teams to uphold EyeROV's communication standards and brand values.
• Draft and review all external communication (emails, press releases, client updates, proposals, etc.) to ensure accuracy, professionalism, and impact.
• Foster internal communication culture aligned with company mission, ensuring clarity and transparency across teams.
• Champion EyeROV's brand values in all external engagements, thought leadership, and media positioning.

2. Lead Generation & Validation

• Take complete ownership of the lead generation process.
• Design and execute strategies to generate leads through digital campaigns, events, industry tools, CRM, and legacy data.
• Manage the lead validation process, ensuring accuracy before passing to the sales team.
• Supervise the lead validation team in conducting daily calls and securing validated leads.
• Monitor and optimize lead quality, cost per lead, and conversion rates.
• Create weekly and monthly dashboards to track pipeline health.

3. Social Media & Content Management

• Build and execute the overall content strategy for EyeROV across all platforms (LinkedIn, YouTube, Instagram, X, Facebook, etc.).
• Oversee weekly content calendars and coordinate creatives, captions, and campaigns.
• Manage newsletters, email campaigns, and WhatsApp outreach to nurture leads and partners.
• Monitor engagement analytics and adapt strategy for continuous improvement.
• Ensure content is aligned with sector trends, technology positioning, and company voice.

4. Marketing Team Management

• Manage and mentor the marketing team, ensuring KPIs and weekly targets are achieved.
• Assign responsibilities, monitor progress, and provide performance feedback.
• Build a culture of ownership, accountability, and innovation within the team.
• Identify training needs and conduct skill-development sessions for the marketing team.

5. Events & Brand Visibility

• Identify relevant events, expos, conferences, and webinars for brand participation.
• Prepare event proposals for internal approvals, including ROI evaluation.
• Oversee the execution of EyeROV's participation – from booth setup, creatives, collaterals, to lead capture.
• Ensure EyeROV gains visibility through speaking opportunities, panel discussions, and media coverage at events.

6. Partner Engagement & Ecosystem Building

• Map and identify potential partners (India & Global) across hydro-infrastructure, oil & gas, disaster management, research, and marine sectors.
• Establish and nurture relationships with partners, resellers, and influencers.
• Design partner engagement frameworks to ensure consistent communication and opportunity sharing.
• Work with partners to co-create opportunities, joint events, and collaborative growth initiatives.
• Maintain updated records of partner communications and engagement outcomes.

Skills & Competencies

• Strong leadership and team management skills.
• Excellent written and verbal communication skills (English mandatory; additional languages a plus).
• Deep understanding of B2B marketing, lead funnels, and CRM systems.
• Proficiency in digital marketing tools (HubSpot, Zoho, Mailchimp, LinkedIn Ads, Google Ads, Canva, etc.).
• Strategic thinker with ability to execute hands-on when needed.
• Strong organizational skills to juggle multiple campaigns, events, and deadlines.
• Experience in partner recruitment and ecosystem engagement.
• Ability to simplify complex technology into customer-centric narratives.

Experience & Qualifications

• 5+ years of experience in B2B marketing, preferably in technology/industrial sectors.
• Proven track record of managing lead generation campaigns and teams.
• Experience in brand communication, content strategy, and event management.
• Strong exposure to partner ecosystem development.
• MBA/PG in Marketing or equivalent preferred.

Mandatory Note: Candidates with relevant work experience and willing to work full-time from the Cochin office only need to apply.