Manager - Ad Sales, Digital Business

Position: Manager - Ad Sales (LCS), Digital Business

Purpose: The position is required to accomplish revenue targets and make a solid impact in digital advertising sales in Digital Business for the West Team.

Education: MBA (Preferred)

Experience: 6+ years' experience in Digital advertising sales background will be preferred. TV Sales experience can be considered.

Desirable experience: Must be well versed with client strategies and advertising agencies from West India & have strong agency & clients contacts.

Position Interlinkages:

• Within the organization
  • Digital Marketing and Analytics
  • Channel Ad Sales Teams
• Outside the organization
  • Media Agencies
  • Google Analytics team
  • Clients

Location: Mumbai

Reporting Relationship: Regional Head - Ad Sales (West - LCS), Digital Business

Business/Channel/Function: Digital

Key Responsibilities:

• Maximizing monetization opportunities by creating and building the client base and constantly creating a digital brand need.
• Incumbent will be SonyLIV's ambassador in the market for the agency relationship that you own and will be responsible for shaping up a long-term business plan for the client/agency for make SonyLIV as the preferred destination.
• Strategize towards securing a steady base by means of acquiring long-term commitments
• Incumbent will be expected to manage all stakeholder relationships end to end with minimum supervision.
• Developing preferred partnership with top digital advertisers through fact finding on brands, marketing plans with accurate information and feedback for past campaigns and ensuring smooth execution of deals
• In depth account management by means of client servicing through customized properties/deals, and other digital brand solutions for critical launches
• Build, manage and scale a revenue pipeline with advertisers, agencies and maintain a threshold of Ad Sales revenue on a monthly basis.
• Effective sales planning based on the time of the year to make sure that the inventory is fully utilized thus maximizing the ROI.
• The role includes account development to have a long-term business association with clients.
• Formulate and implement innovative Advertising packages that maximize the revenue opportunities with brands and agencies to rapidly expand the business.
• Drive results in a fast paced, resource-conscious environment with a creative style and a
• Maintaining a good sales pipeline for the quarter, highlighting roadblocks early on, so that alternates can be reviewed, will be a critical part of the role.

Critical Competencies:

• Behavioural
  • Ability to leverages relationships, build a strong network, and have effective negotiations.
• Technical
  • Strong knowledge of digital ecosystem.
  • Should be both a category & a brand builder with a s strong ability to drive and achieve sales targets.
  • High on ideation while creating brand solutions for the clients in-sink with their communication strategies.
  • Must possess a strong understanding of the market

Other Personal Characteristics:

• Should be well networked and connected.
• A proven record of achieving business and individual goals
• Concise yet inspiring communicator.
• Understanding of data and analytics
• Excellent communication skills and interpersonal skills
• Highly Motivated
• Strong executor who is proactive and anticipates evolving business needs

Why join us?

Sony Pictures Networks is home to some of India's leading entertainment channels such as SET, SAB, MAX, PAL, PIX, Sony BBC Earth, Yay, Sony Marathi, Sony SIX, Sony TEN, Sony TEN1, SONY Ten2, SONY TEN3, SONY TEN4, to name a few 

Our foray into the OTT space with one of the most promising streaming platforms, Sony LIV brings us one step closer to being a progressive digitally-led content powerhouse. 

Our independent production venture- Studio Next has already made its mark with original content and IPs for TV and Digital Media. 

But our quest to Go Beyond doesn't end there. Neither does our search to find people who can take us there. 

We focus on creating an inclusive and equitable workplace where we celebrate diversity with our Bring Your Own Self Philosophy and are recognised as a Great Place to Work.

- Great Place to Work Institute- Ranked as one of the Great Places to Work for since 5 years 

- Included in the Hall of Fame as a part of the Working Mother & Avtar Best Companies for Women in India study- Ranked amongst 100 Best Companies for Women In India 

- ET Human Capital Awards 2021- Winner across multiple categories 

- Brandon Hall Group HCM Excellence Award - Outstanding Learning Practices.

The biggest award of course is the thrill our employees feel when they can Tell Stories Beyond the Ordinary

Competencies 1. Educational qualification/Certifications 2. Relevant corporate exposure 3. Relevant understanding of the industry & business 4. Career Track Record/Stability 5. Functional Competencies 6. Takes Initiative/ Energizes others with his/her passion 7. Proactively seeks newer and better ways of operating 8. Displays " Can Do" energy/ Is resourceful and persistent in overcoming obstacles 9. Demonstrates accountability and is decisive in taking prudent risks/ Stretches to take risks that he/she believes in 10. Takes responsibility for failures and learns from them/Suggests improvements 11. Is comfortable taking hard calls and making decisions for own area 12. Empowers the team and supports new ideas and data 13. Requires minimal supervision and direction 14. Is a strong team player, owns & celebrates success of the team or a team member 15. Strives for excellence as an individual and as a team member 16. Has good relationship building skills/ interpersonal & communication skills 17. Anticipates & proactively drives change 18. Challenges status quo & pushes persistently for change, simplification & speed 19. Is respected & inspires respect 20. Is a willing listener/Frequently leverages others ideas to improve own work area 21. Operates with unyielding Integrity 22. Collaborates with others in an open and transparent manner 23. Does not hesitate to give timely and honest feedback

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