General Manager

6 days ago

Hyderabad, Telangana, India Aurobindo Pharma Full time ₹ 20,00,000 - ₹ 25,00,000 per year
  • Role: Head of Marketing and Portfolio Management, Emerging Markets Department.
  • Experience: 15-25 years of pharmaceutical Marketing and Portfolio Management Function
  • Qualification: Science Graduation plus MBA
  • Location: Hyderabad, Corporate Office.
  • Reporting to: Head of Emerging Markets
  • Roles and Responsibilities
  • Lead a team of regional marketing leads and Portfolio Manager for Emerging markets.
  • Marketing Responsibilities:
  • • To develop marketing plans for the region including B2B markets.
  • o To handle various brands in the same product portfolio
  • o To enhance prescription base and prescriber base
  • • To identify and introduce new products in different markets.
  • • To formulate trade offers and incentives to achieve budgeted sales.
  • • To monitor product wise contribution and pricing to maximize profits of the division.
  • • To devise timely promotional inputs for field personnel and trade to create awareness.
  • • Budgeting and allocation of resources.
  • • Brand review primary, secondary analysis, data analysis, course correction.
  • • Aligning strategies to divisional business plan for medium and long term.
  • • Enhancing In-clinic effectiveness.
  • • Customers connect and customer data base.
  • • Training and Development of field force.
  • • Coordinate amongst various CFTs for miscellaneous issues resolution and strategy implementation.
  • • Strong hold on the regulatory environment of the region.
  • Portfolio Management Responsibilities:
  • • Lead the portfolio management department.
  • • Ideation and commercialisation of products to fulfil portfolio gaps and for potential entry into geographies/therapeutic areas.
  • • Commercial evaluation of different products and co-ordinate with CFTs for development, filing and formulating go to market strategy.
  • • Review filing status on monthly basis, intervene and ease bottlenecks.
  • • Work close with Business Development team to gather market intelligence.
  • • Co-ordinate with Regulatory Affairs team to support the business development on a regular basis.
  • Interface:
  • External Contacts:
  • • Advertising agency for designing and execution of Promo inputs
  • • Vendors
  • • Printers for Co-ordination to ensure quality and timeliness are met
  • • Distributors For Sale & Market Feedback
  • • Scientific trainers and consultants
  • Internal Contacts:
  • • SCM – For Production related issues, New Products, Cost reduction.
  • • Field – For Sales Planning, Market feedback
  • • Market Research – For market data
  • • Central Purchase – for raising gift items and print inputs PRs.
  • • Legal – For Trademark related queries
  • • Regulatory – for various regulatory issues
  • • Finance – For Profit Plan working, Budgeting.
  • Competencies Required:
  • Technical Competencies:
  • • Experience in International pharma marketing will be an added advantage, but not mandatory
  • • Proficient in MS-office (Word, Power point and Excel)
  • • Develop marketing strategy for creating required push and pull to enhance the presence of the company brand.
  • • Continuously evaluates sales data and information including competitive brands information and monitors own brand performance versus competition.
  • • New brand launches based on the overall business focus & strategy
  • • Knowledge of business and management principles involved in strategic planning, resource allocation, and coordination of people and resources.
  • • Knowledge of ethical marketing
  • • Knowledge of launching new products, increasing product portfolios, Life cycle management
  • • Good knowledge across therapy areas (Acute/chronic/Niche)
  • • Abreast with regulatory environment of different geographies
  • • Experienced in product ideation, product development, regulatory filing, developing go to market strategy, ensuring supplies, reviewing sales

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