Growth Manager

2 weeks ago

Jaipur, Rajasthan, India Kaabil Finance Private Limited Full time ₹ 9,00,000 - ₹ 12,00,000 per year

Growth Manager (with AI)

Location:
 Jaipur / Northern Rajasthan (Hybrid)

Function:
 Marketing & Growth
• 
Reports to:
 Head of Marketing & Growth

Experience:
 1–2 years (strong internships/projects count)

About the Role

Own day-to-day growth execution at Kaabil Finance. Set up channels and systems, use generative AI to speed content and ops, and keep projects moving—planning under leadership guidance, executing end-to-end.

Key Responsibilities (one-liners)

  • Set up and run all marketing channels (LinkedIn, Website/Blog, Email, WhatsApp, YouTube/IG) end-to-end.
  • Build and maintain basic MarTech & analytics (GA4, UTMs, simple dashboards, CRM/lead routing, link tracking, consent logs).
  • Create and manage a single campaign calendar and ensure on-time publishing.
  • Translate goals into simple plans and 2-week sprints; track owners, timelines, and status.
  • Use generative AI to draft copy/visuals, create variants, and maintain tone kits & prompt libraries.
  • Automate internal and customer communications (WhatsApp/SMS/Email) incl. DLT-compliant consent templates and message flows.
  • Lead website updates and landing pages with clear CTAs for investor/lender/employee/borrower journeys.
  • Run basic growth experiments (A/Bs), read results, and suggest next steps.
  • Operate content ops: brief → copy → Canva assets → review → schedule → publish.
  • Coordinate freelancers/vendors and collaborate with product, credit, and branch teams.
  • Support PR/awards, capture testimonials/case stories, and keep brand assets organized.
  • Keep SOPs, checklists, and documentation tidy and current.

Must-Haves

  • 1–2 years in growth/marketing (fintech/NBFC/B2B is a plus; internships/projects welcome).
  • Hands-on with LinkedIn, WhatsApp Business or email automation, Website CMS (WordPress/Webflow).
  • Working knowledge of GA4, UTMs, and spreadsheets; basic Canva (or Figma) skills.
  • Comfortable using generative AI tools for content and operations.
  • Strong written English & Hindi; organized, proactive, bias-to-action.

Nice-to-Have

  • Exposure to DLT templates/consent, CRM workflows, simple video edits, or basic SEO/PR.

Why Kaabil

Work on meaningful problems for MSME entrepreneurs, own real outcomes early in your career, and learn fast with supportive leadership.

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