Performance Marketing Specialist
6 days ago
Key Responsibilities:
· Develop and implement SEO strategies (on-page, off-page, technical) tailored to product needs
· Plan, manage, and optimize paid campaigns across Google Ads, Meta, LinkedIn, and more
· Conduct keyword research, SEO audits, and competitive analysis
· Use GA4, GTM, to track performance, user behavior, and campaign ROI
· Design and execute lead nurturing workflows to engage and convert prospects
· Collaborate with content, design, and product teams for cohesive messaging and execution
· Continuously test and optimize landing pages, conversion funnels, and campaign assets
· Analyze and improve key performance metrics including CAC, CTR, CPL, and conversion rates
Note: Must have experience working for top Ad Marketing Agencies
Ideal Candidate:
· 4-5 years of experience in SEO, performance marketing, and digital analytics
· Proficient in tools like Google Ads, Meta Business Suite, GA4, GTM, HubSpot, Ahrefs, SEMrush.
· Experience in lead nurturing strategies and marketing automation
· Strong analytical mindset with a data-driven approach to growth
· Comfortable working across multiple products and channels
· Excellent communication and collaboration skills
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