Digital Marketing Specialist
3 days ago
A Digital Marketing Specialist is responsible for developing, implementing, and managing marketing campaigns that promote a company's products or services online. Their main goal is to increase brand awareness, drive traffic, generate leads, and improve conversions through digital channels.
Key Responsibilities:
- Digital Campaign Management:
- Plan, execute, and optimize online marketing campaigns across channels such as Google Ads, Facebook, Instagram, LinkedIn, and other social media platforms.
- Monitor and analyze campaign performance to improve ROI.
- SEO & SEM:
- Implement on-page and off-page SEO strategies to improve organic search rankings.
- Manage pay-per-click (PPC) campaigns, keyword research, and bid optimization.
- Content Marketing:
- Create, edit, and publish content for websites, blogs, social media, and email campaigns.
- Collaborate with design teams to produce visual content.
- Social Media Management:
- Manage social media accounts, schedule posts, and engage with the audience.
- Develop social media strategies to grow followers and engagement.
- Email Marketing & Automation:
- Design email marketing campaigns, segment lists, and analyze performance metrics.
- Set up automation workflows to nurture leads and retain customers.
- Analytics & Reporting:
- Track, measure, and report on digital marketing performance using tools like Google Analytics, SEMrush, or HubSpot.
- Provide actionable insights to improve campaigns.
- Collaboration & Strategy:
- Work with sales, design, and content teams to align marketing strategies with business goals.
- Stay updated on latest trends, tools, and best practices in digital marketing.
Required Skills:
- Proficiency in SEO, SEM, PPC, social media marketing, email marketing, and content marketing.
- Knowledge of analytics tools (Google Analytics, Google Tag Manager, etc.).
- Strong written and verbal communication skills.
- Creative thinking and ability to generate engaging content.
- Basic knowledge of graphic design or video editing tools is a plus.
Qualifications:
- Bachelor's degree in Marketing, Communications, Business, or a related field.
- 1–3 years of experience in digital marketing (entry-level or higher depending on company).
- Certifications in Google Ads, Google Analytics, HubSpot, or Facebook Blueprint are advantageous.
Job Type: Full-time
Pay: ₹18, ₹22,000.00 per month
Work Location: In person
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