Digital Marketing Specialist

6 hours ago

Athani Kochi Kerala, India Adzyn Digital Full time ₹ 2,40,000 - ₹ 6,00,000 per year

About the Role

We're looking for a Social Media Manager who can blend creativity with data-driven strategy. The ideal candidate will manage our brand's online presence, plan and execute social media campaigns, and handle paid advertising across multiple platforms. This role requires both strategic thinking and hands-on execution — from content planning to performance optimization.

Key ResponsibilitiesSocial Media Management

  • Develop and execute social media strategies to grow brand visibility and engagement.
  • Plan monthly content calendars and ensure timely posting across all platforms (Instagram, Facebook, LinkedIn, YouTube, etc.).
  • Collaborate with designers, content writers, and videographers to produce high-quality, on-brand content.
  • Manage community engagement — respond to comments, DMs, and feedback promptly.
  • Identify trends, hashtags, and content opportunities to enhance reach.

Performance & Paid Campaigns

  • Plan and manage paid ad campaigns across Meta Ads, Google Ads, and other digital platforms.
  • Optimize campaigns to achieve desired KPIs like engagement, leads, traffic, and conversions.
  • Conduct A/B testing on creatives, targeting, and placements for better ROI.
  • Track budgets, ad spend, and monthly performance reports.

Analytics & Reporting

  • Monitor social media and ad performance using analytics tools.
  • Prepare regular reports with insights, growth metrics, and optimization recommendations.
  • Use data to guide creative decisions and campaign improvements.

Team Coordination

  • Work closely with internal teams to align content, campaigns, and marketing goals.
  • Coordinate with designers and video editors to ensure timely delivery of creatives.
  • Stay up to date with platform updates, algorithm changes, and industry trends.

Qualifications & Skills

  • Completed Digital Marketing Certification or Course (required)
  • 2–5 years of experience managing brand social media and ad campaigns
  • Strong knowledge of Meta Ads Manager and Google Ads
  • Proficiency with Meta Business Suite, Google Analytics, Canva, or Adobe tools
  • Creative mindset with analytical thinking and attention to detail
  • Excellent communication, multitasking, and time management skills

Nice to Have

  • Experience in influencer collaborations and brand partnerships
  • Basic knowledge of SEO and email marketing
  • Prior experience in an agency or fast-paced digital environment

Job Type: Full-time

Pay: ₹10, ₹20,000.00 per month

Work Location: In person

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