Digital Marketing Specialist

2 days ago

Kakkanad Kochi Kerala, India Arrivago Full time ₹ 2,30,640 - ₹ 4,62,528 per year

Job Title: Social Media Content Management Specialist

Job Summary:

We are seeking an experienced Social Media Content Management Specialist to lead our digital presence across platforms. This role is ideal for a proactive professional who excels in content scheduling, lead generation, and audience engagement.

Freshers, please note: this position requires prior hands-on experience in managing social media workflows and analytics.

Key Responsibilities:

  • Develop and maintain a content calendar across platforms (Facebook, Instagram, LinkedIn, etc.).
  • Schedule and publish posts using tools like Buffer, Hootsuite, or Meta Business Suite.
  • Monitor and respond to audience interactions in a timely and brand-consistent manner.
  • Generate and track leads from social media campaigns, integrating them into CRM systems.
  • Collaborate with marketing and design teams to align content with campaign goals.
  • Analyse performance metrics (engagement, reach, conversions) and optimise strategies accordingly.
  • Stay updated on social media trends and platform updates to ensure best practices.

Required Qualifications:

  • Minimum 2 years of experience in social media content management or digital marketing.
  • Proficiency in scheduling and analytics tools (e.g., Hootsuite, Google Analytics).
  • Strong written communication and visual storytelling skills.
  • Experience in lead generation and CRM integration.
  • Ability to work independently and manage multiple campaigns simultaneously.

Preferred:

  • Experience in hospitality, education, or travel sectors.
  • Certifications in digital marketing or social media strategy.

Job Types: Full-time, Permanent

Pay: ₹20, ₹38,442.13 per month

Experience:

  • Digital marketing: 2 years (Required)

Work Location: In person

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