Digital Marketing Specialist

2 hours ago

Kakkanad Kochi Kerala, India Digital Spy Group Full time ₹ 2,00,000 - ₹ 6,00,000 per year
  • Strategy Development: Planning and executing digital marketing campaigns to achieve specific business objectives such as increasing brand awareness, driving traffic to websites, generating leads, or boosting sales. Good knowledge in google ad works, analytics and meta ads.
  • Content Creation: Developing engaging content for various digital platforms including websites, social media, email campaigns, blogs, and more. This involves writing, editing, and optimizing content for SEO (Search Engine Optimization) purposes.
  • SEO and SEM: Implementing strategies to improve search engine rankings (SEO) to increase visibility and organic traffic. Managing PPC (Pay-Per-Click) campaigns through platforms like Google Ads to drive targeted traffic to websites.
  • Social Media Marketing: Creating and managing social media profiles and campaigns on platforms such as Facebook, Twitter, Instagram, LinkedIn, etc. Engaging with followers, analyzing metrics, and optimizing campaigns for better performance.
  • Email Marketing: Designing and executing email campaigns to nurture leads, promote content, or announce offers. Monitoring email performance metrics and optimizing campaigns based on insights.
  • Analytics and Data Interpretation: Using tools like Google Analytics to track campaign performance, analyze data, and identify trends. Making data-driven decisions to improve ROI (Return on Investment) and optimize marketing strategies.
  • Digital Advertising: Managing digital advertising campaigns across various platforms (e.g., display ads, native ads, video ads). Optimizing ad placements, targeting options, and budgets to maximize results.
  • Conversion Rate Optimization (CRO): Analyzing user behavior on websites or landing pages to identify barriers to conversion and implementing strategies to improve conversion rates.
  • Marketing Automation: Implementing and managing marketing automation tools to streamline repetitive tasks such as email marketing, social media posting, and campaign tracking.
  • Brand Management: Maintaining brand consistency across all digital marketing channels. Monitoring online presence and responding to customer feedback or inquiries on digital platforms.

Job Type: Full-time

Pay: ₹10, ₹25,000.00 per month

Work Location: In person

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