General Manager

2 weeks ago

Delhi NCR, India Mastermind Network Full time ₹ 20,00,000 - ₹ 25,00,000 per year

Role & responsibilities

Developing and implementing influencer marketing strategies to align with overall marketing goals.

  • Identifying and building relationships with influencers who align with the brands values and target audience.

  • Collaborating with influencers to create engaging, authentic content that resonates with the target audience.

  • Negotiating and managing influencer partnerships, ensuring clear expectations and deliverables.

  • Conducting campaign performance analysis of influencer outreaches, providing insights, and optimisation recommendations.

Preferred candidate profile

  • MBA from Tier 1 Institute with at least 12+ years of experience.

  • Experience across New age Internet / D2C brands will be advantage like Myntra, Nyka, PayTM, HUL, P&G any other Internet.

  • Someone who has worked on Full scale end to end Launch Marketing GTMs & worked across Product Lifecycle.

  • Experience of having managed full scale influencer, content creator campaigns as part of Launch GTM, Sustenance.

  • Prior experience of having worked in Content Marketing, Partnership associations

  • Brand / Marketing leader with experience across the Full funnel marketing, including Awareness, Demand Creation, Conversion.

  • Having worked & created Brand IPs across Content / Partnerships

  • Having experience of Experiential Marketing will be an added advantage

  • Experience in Influencer Marketing, Gamers, Content Creators would be an added advantage

  • Experience in Celebs Marketing (Sports, Bollywood, Talent agencies) will be advantage

  • Need someone who is strong at analytics, drawing actionable insights from Data

  • Entrepreneurial instincts & ability to get the Job done

  • Someone whos a Go getter, multiple stakeholder management

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