Business Development Executive
1 week ago
About Myna Kitchen
At Myna Kitchen, we believe that good, home-style food shouldn't be a luxury, it should be part of everyday life. We offer subscription-based meal plans, delivering wholesome, flavorful meals directly to our customers' doors. We started this company because we believe that busy people deserve food they can rely on: nutritious, delicious, and made with care.
We are a rapidly growing team, committed to doing food right, for our customers, our cooks, and our team. If you're someone who is passionate about food, creating a meaningful impact, and building something of real quality, you'll thrive here.
What You'll Be Responsible For
As a Business Development Executive, you'll be the driving force behind Myna Kitchen's growth. Your primary goal will be to expand our subscription base by building key relationships and securing new partnerships. This role involves both B2B and Direct-to-Consumer (D2C) initiatives.
Your day-to-day work will include:
- Identifying and securing new clients: You'll identify, approach, and onboard new corporate, institutional, and B2B clients such as offices, co-working spaces, gyms, and local businesses.
- Pitching our value: You'll effectively pitch our subscription model, highlighting the convenience, affordability, and health benefits of our meals, along with our menu quality and reliability.
- Executing growth strategies: You will create and implement outreach strategies, including cold outreach, events, referrals, and partnership collaborations, for both B2B and D2C channels.
- Managing the sales pipeline: You will be responsible for tracking prospects, negotiating deals, and closing new contracts.
- Ensuring smooth onboarding: You will work closely with our operations, kitchen, delivery, and customer support teams to ensure new clients are onboarded smoothly, including managing logistics and setting expectations.
- Analyzing performance: You'll monitor key subscription metrics like churn, retention, and upgrades, and use this data to suggest new growth initiatives.
- Contributing to product strategy: You will help shape pricing, packaging, and menu bundles based on client feedback and market competition.
- Representing the brand: When needed, you'll be the face of Myna Kitchen at events, networking meetups, or trade shows.
Who You Are
We believe that a significant impact comes from people who are passionate, curious, and relentless. The right person for this role will have:
- A love for food: You have a genuine passion for food and understand what makes a meal delivery or subscription business successful, from taste and consistency to hygiene and customer experience.
- Strong communication skills: You can tell our story in a compelling way and are persuasive, empathetic, and trustworthy.
- Sales experience: You have experience or a strong interest in sales and business development, especially within consumer subscriptions, food, FMCG, hospitality, or corporate catering.
- A self-starter attitude: You are comfortable working with ambiguity, taking initiative, and taking ownership of your goals.
- Discipline and organization: You are organized, data-aware, and disciplined enough to track leads, follow up, and learn from what is and isn't working.
- Resilience: You can face rejection, adapt quickly, and keep pushing forward.
- Local knowledge: You have knowledge of the Chennai market or the ability to quickly build a strong local network.
Skills & Experience
We're looking for a passionate and skilled individual to join our team.
Must-Haves:
- 1-2+ years in a sales or business development role, with a strong preference for experience in a subscription or recurring revenue model.
- A proven track record of closing B2B or D2C partnership deals.
- Strong negotiation skills.
- The ability to manage a full sales cycle, from lead generation to closing and hand-off.
Nice to Have:
- Experience in the food delivery, meal-kit, or subscription food business.
- Established connections in corporate offices, co-working spaces, gyms, or health and wellness verticals.
- Comfort using CRM tools, sales dashboards, and analytics.
- Experience in pricing, product bundling, or promotion strategy.
Valuable benefits: You'll receive meal discounts, have flexible work arrangements, and participate in team events.
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