Business Marketing Manager

7 days ago

Bengaluru, Karnataka, India Syngene International Limited Full time ₹ 15,00,000 - ₹ 25,00,000 per year

Date: 10 Oct 2025

Location:

Bangalore, KA, IN, 560100

Custom Field 1: Commercial

Designation: Manager ­– Business Marketing Manager
Job Location: Bangalore

Department: Commercial

About Syngene
Incorporated in 1993, Syngene International Ltd. is an innovation-focused global discovery, development, and manufacturing organization providing integrated scientific services to the pharmaceutical, biotechnology, nutrition, animal health, consumer goods, and specialty chemical industries worldwide. Syngene's clientele includes world leaders such as Bristol-Myers Squibb, Baxter, Amgen, GSK, Merck KGaA, and Herbalife. Its innovative culture is driven by the passion of its strong team of scientists who work with clients from around the world to solve their scientific problems, improve R&D productivity, speed up time to market, and lower the cost of innovation. The Proposal Management team is crucial in securing new business opportunities by efficiently preparing and presenting compelling project proposals to potential clients.

Job Purpose:
We are seeking a dynamic and strategic
Marketing Manager
to join our high-performing marketing team. This role will be responsible for:

  • Business Marketing for Research Services
  • Sales Enablement across all business units at Syngene

The ideal candidate will bring a strong understanding of B2B marketing in the life sciences domain, with a proven ability to translate complex scientific offerings into compelling value propositions.

Key Responsibilities
Business Marketing – Research Services

  • Develop and execute integrated marketing strategies to promote Syngene's CRO capabilities
  • Collaborate with scientific and business teams to craft positioning, messaging, and content
  • Drive thought leadership through webinars, whitepapers, case studies, and digital campaigns
  • Support product launches and service expansions with targeted outreach and collateral

Sales Enablement – All Business Units

  • Create and maintain sales tools including pitch decks, brochures, battle cards, and case studies
  • Partner with sales teams to understand needs and tailor marketing assets accordingly
  • Conduct training sessions to align sales teams with marketing messaging and positioning
  • Track and optimize the usage and effectiveness of enablement materials

Educational Qualification
MBA from a Tier 1 institute with 4–5 years of experience in B2B marketing, preferably in life sciences, pharma, or biotech

Technical/Functional Skills

  • Good knowledge and experience working in the Research Services space
  • Strong storytelling and content development skills
  • Experience in sales enablement and cross-functional collaboration
  • Analytical mindset with proficiency in marketing automation and CRM tools
  • Excellent communication and stakeholder management skills

Experience

  • 4–5 years of experience in B2B marketing, preferably in life sciences, pharma, or biotech

Behavioral Skills

  • Attention to detail
  • Team management
  • Pro-active team working capability

Equal Opportunity Employer
It is the policy of Syngene to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status about public assistance, veteran status, or any other characteristic protected by applicable legislation or local law. In addition, Syngene will provide reasonable accommodations for qualified individuals with disabilities.

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