Regional Sales Manager

2 hours ago

Bengaluru, Karnataka, India Organic Mandya Full time

Role Objective

The Regional Sales Manager will be responsible for driving sales growth, distribution expansion, and brand visibility for our organic and natural food portfolio across the assigned region. The role requires strong execution capability in General Trade, Modern Trade, and Own Retail formats, while aligning with the brand's organic, ethical, and sustainability-led positioning.

Key Responsibilities1. Sales & Business Growth

  • Own and deliver regional primary and secondary sales targets (value & volume).
  • Drive growth across organic staples, fresh produce (where applicable), packaged foods, and value-added products.

  • Prepare monthly, quarterly, and annual sales forecasts aligned with demand planning and production teams.

  • Channel & Distribution Management

  • Appoint, manage, and scale distributors, super stockists, and institutional partners.

  • Strengthen numeric and weighted distribution, especially in premium and health-focused outlets.

  • Ensure right stock mix, freshness, and FIFO compliance, critical for organic products.

  • Own Retail & Café Coordination (if applicable)

  • Work closely with company-owned stores / cafés to drive throughput and category growth.

  • Support new store launches, regional activations, and local marketing initiatives.

  • Ensure alignment between retail sales, warehouse supply, and regional demand.

  • Market Execution & Brand Visibility

  • Execute trade schemes, consumer promotions, and in-store activations aligned with brand values.

  • Ensure superior in-store visibility, merchandising standards, and storytelling of organic benefits.

  • Track competitor activity (organic & non-organic brands) and recommend pricing/promo strategies.

  • Team Leadership & Capability Building

  • Lead and develop a team of Area Sales Managers, Sales Officers, and Sales Executives.

  • Conduct joint market visits, regular reviews, and skill-building sessions.

  • Drive performance culture while ensuring ethical selling practices.

  • Modern Trade & Key Accounts (if applicable)

  • Manage regional modern trade chains, premium stores, and institutional accounts.

  • Negotiate commercials, manage promotions, and ensure timely collections.

  • Coordinate with supply chain teams to ensure uninterrupted service levels.

  • Reporting, Compliance & Controls

  • Review sales MIS, distributor performance, ageing, and ROI on schemes.

  • Ensure adherence to company policies, credit norms, and statutory compliances.
  • Work closely with Finance, SCM, and QA teams to maintain operational discipline.

Key Performance Indicators (KPIs)

  • Regional sales target achievement
  • Distribution expansion & outlet productivity
  • Freshness & stock rotation compliance
  • Team performance & capability development
  • Market share growth in organic categories

Candidate Profile

Experience:

  • 6–8 years of FMCG sales experience
  • Minimum 3–5 years in a regional or large-area leadership role
  • Exposure to food, organic, natural, dairy, or agri-based FMCG brands preferred

Skills & Competencies:

  • Strong understanding of GT, MT, and own retail formats
  • Distributor and team management expertise
  • Analytical and execution-oriented mindset
  • High alignment with organic, ethical, and sustainability-driven brands

Education:

  • Graduate / MBA in Sales & Marketing (preferred)

What the Candidate Gains

  • Opportunity to work with a purpose-led organic brand
  • High ownership role with visible business impact
  • Exposure to farm-to-consumer supply chains and omnichannel retail
  • Career growth in a fast-growing organic FMCG ecosystem

Job Type: Full-time

Pay: ₹40, ₹50,000.00 per month

Benefits:

  • Health insurance
  • Leave encashment
  • Life insurance
  • Provident Fund

Work Location: In person

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