
Social Media Marketing Specialist
7 days ago
Job Title:
Social Media Marketing Specialist
Location:
Kolkata (On-site)
Compensation:
4 - 5 LPA
Experience Required:
Minimum 2 Years
About The Role:
We are looking for a highly skilled and results-driven
Social Media Marketing Specialist
to join our marketing team. The ideal candidate will have strong hands-on experience in strategizing, creating, managing, and optimizing Facebook & Instagram (Meta) ad campaigns to drive traffic, generate quality leads, and maximize ROAS.
Key Responsibilities:
- Plan, build, and execute end-to-end Facebook Ads campaigns using Meta Ads Manager, including campaign structure, audience segmentation, budget allocation, and bidding strategies.
- Conduct A/B testing for creatives, headlines, ad copy, and audience targeting to improve CTR and conversion rates.
- Utilize Custom Audiences and Lookalike Audiences for advanced targeting and retargeting strategies.
- Optimize campaigns based on key performance indicators (KPIs) such as CTR, CPC, CPM, CPA, ROAS, and engagement rates.
- Implement pixel tracking, API integrations, and event setup to ensure accurate data tracking and attribution.
- Monitor performance using Meta Business Suite analytics and prepare detailed reports with actionable insights.
- Stay updated with Meta algorithm changes, ad policy updates, and industry best practices to maintain compliance and effectiveness.
- Collaborate with the creative team to develop high-converting ad creatives using platforms like Canva or Adobe Creative Suite.
Preferred Skills & Experience:
- Proven track record in managing Facebook Ads with budgets of $5K+/month and delivering measurable results.
- Understanding of TikTok Ads, Etsy Ads, and Shopify for cross-platform campaign strategies.
- Strong analytical skills with experience using Google Analytics, UTM parameters, and data visualization tools.
- Knowledge of conversion tracking, attribution modeling, and funnel optimization.
- Bonus: Familiarity with Facebook CAPI (Conversions API) for advanced event tracking.
Qualifications:
- Minimum 2+ years of proven experience managing Facebook/Meta Ads campaigns with measurable ROI.
- Knowledge of Shopify, Etsy, and TikTok ads.
- Proficiency in using Canva to create high-quality graphics and visuals.
- Excellent written and verbal communication skills.
- Proficiency with Meta Ads Manager, Meta Business Suite, and Facebook Audience Insights.
- Experience in setting up and troubleshooting Facebook Pixel and Conversions API.
- Analytical mindset with the ability to interpret data and make data-driven decisions.
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