Social Media Marketing Specialist

2 weeks ago

Kolkata metropolitan area West Bengal, India GoWebbo & Co. Full time ₹ 8,00,000 - ₹ 10,00,000 per year

Job Title:
Social Media Marketing Specialist

Location:
Kolkata (On-site)

Compensation:
4 - 5 LPA

Experience Required:
Minimum 2 Years

About The Role:

We are looking for a highly skilled and results-driven
Social Media Marketing Specialist
to join our marketing team. The ideal candidate will have strong hands-on experience in strategizing, creating, managing, and optimizing Facebook & Instagram (Meta) ad campaigns to drive traffic, generate quality leads, and maximize ROAS.

Key Responsibilities:

  • Plan, build, and execute end-to-end Facebook Ads campaigns using Meta Ads Manager, including campaign structure, audience segmentation, budget allocation, and bidding strategies.
  • Conduct A/B testing for creatives, headlines, ad copy, and audience targeting to improve CTR and conversion rates.
  • Utilize Custom Audiences and Lookalike Audiences for advanced targeting and retargeting strategies.
  • Optimize campaigns based on key performance indicators (KPIs) such as CTR, CPC, CPM, CPA, ROAS, and engagement rates.
  • Implement pixel tracking, API integrations, and event setup to ensure accurate data tracking and attribution.
  • Monitor performance using Meta Business Suite analytics and prepare detailed reports with actionable insights.
  • Stay updated with Meta algorithm changes, ad policy updates, and industry best practices to maintain compliance and effectiveness.
  • Collaborate with the creative team to develop high-converting ad creatives using platforms like Canva or Adobe Creative Suite.

Preferred Skills & Experience:

  • Proven track record in managing Facebook Ads with budgets of $5K+/month and delivering measurable results.
  • Understanding of TikTok Ads, Etsy Ads, and Shopify for cross-platform campaign strategies.
  • Strong analytical skills with experience using Google Analytics, UTM parameters, and data visualization tools.
  • Knowledge of conversion tracking, attribution modeling, and funnel optimization.
  • Bonus: Familiarity with Facebook CAPI (Conversions API) for advanced event tracking.

Qualifications:

  • Minimum 2+ years of proven experience managing Facebook/Meta Ads campaigns with measurable ROI.
  • Knowledge of Shopify, Etsy, and TikTok ads.
  • Proficiency in using Canva to create high-quality graphics and visuals.
  • Excellent written and verbal communication skills.
  • Proficiency with Meta Ads Manager, Meta Business Suite, and Facebook Audience Insights.
  • Experience in setting up and troubleshooting Facebook Pixel and Conversions API.
  • Analytical mindset with the ability to interpret data and make data-driven decisions.

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