Product marketing specialist Content GTM Messaging

2 days ago

Gurgaon, Haryana, India Intelli Search Services Full time ₹ 8,00,000 - ₹ 12,00,000 per year

Position Title: Product marketing specialist - Content & GTM Messaging

Client: Leading AI-Driven Software Product and Solutions Company

Location: Gurgaon WFO, 5days working

Individual Contributor role

About the Role

We are seeking an experienced Product marketing to join our marketing team and drive strategic content creation for GTM messaging. This role is a hands-on individual contributor position, focused on building high-impact, insight-driven content to support our GTM strategy across AI-led IT solutions.

You will collaborate closely with sales, product, and leadership teams to create compelling narratives, sales enablement materials, and campaign messaging tailored for enterprise technology buyers.

Key Responsibilities

  • Own end-to-end GTM content creation, including solution positioning, messaging frameworks, sales enablement assets, and demand-generation campaigns.
  • Develop high-impact content such as pitch decks, CXO-aligned narratives, campaign assets, and whitepapers.
  • Partner cross-functionally with sales, product, and leadership teams to align messaging with market positioning and customer needs.
  • Build and manage strategic content frameworks that amplify brand positioning in the AI and enterprise technology ecosystem.
  • Ensure all content is clear, compelling, and aligned with GTM objectives.

Required Qualifications

  • 6 to 10 years of experience in B2B content marketing or solution messaging.
  • Mandatory prior experience in an AI, SaaS, or enterprise tech services company.
  • Proven ability to develop GTM messaging frameworks, pitch decks, and campaign assets.
  • Strong expertise in PowerPoint, Canva, Google Suite, and CMS tools.
  • Ability to work effectively with cross-functional teams and manage executive-level stakeholders.
  • Strong understanding of enterprise technology buyers and GTM strategy.
  • Experience Range: 6 to 10 years
  • Domain: AI-driven IT solutions / SaaS / Enterprise Tech

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