Product Marketing

2 days ago

Gurgaon, Haryana, India vivo Full time ₹ 12,00,000 - ₹ 36,00,000 per year

We only need candidates handling premium or luxury segment only. Industry is open but prefer from consumer Electronics.

Key Responsibilities Product Marketing & GTM Series Manager (Smartphone & IOT)

Full Lifecycle & GTM Execution

  • Own the end-to-end product lifecycle: from planning and launch readiness to ongoing engagement and phase-out, aligned with commercial goals, retail sell-out, and consumer feedback loops.
  • Lead the Product Marketing Brief process, using in-depth consumer insights and market intelligence to guide product positioning, pricing, channel strategy, and portfolio choices.
  • Drive and unify cross-functional GTM execution across marketing, sales, digital, retail, and channel teams etc. to maximize launch impact for Vivo smartphones in India.

Risk Identification & Mitigation

  • Act as the lifecycle risk champion, proactively flagging risks at every stage.
  • Design and deploy contingency strategies to swiftly resolve issues and ensure sustainable product success.

Market Sensing & Consumer Insight

  • Serve as the internal advocate for Indian smartphone consumers—identifying emerging trends, needs, and behaviors.
  • Continuously monitor competitive activity, launches, price moves, and campaigns; recalibrate Vivo's strategies to defend share and sustain growth.

Retail & Channel Enablement

  • Drive premium in-store experiences, highlighting hero features, design innovations, and affordability programs unique to Vivo.
  • Build promoter enablement: enable impactful value pitches, training materials, and retail scripts to ensure memorable, consistent brand messaging for consumers.

Partner & Stakeholder Management

  • Operationalize external partnerships, ensuring timely delivery, quality standards, and alignment with Vivo's brand promise.
  • Foster accountability and collaborative execution across internal and external teams to deliver robust launch and lifecycle outcomes.

Performance Monitoring & Closure

  • Track, analyze, and share post-launch review reports; lead structured stage reviews to document actionable insights and continuous improvement.

Category Management & Strategy

  • Shape segment/category strategy and lifecycle management for assigned Vivo smartphone series; establish go-to-market plans with business and product teams.
  • Benchmark series against competitors, advise on impactful positioning and pricing for the Indian market.
  • Oversee given portfolio & drive product launches, promotions, inventory, and sell-out.
  • Plan and execute integrated marketing campaigns (offline/online, digital, retail, experiential).
  • Work closely with sales, retail, e-tail, and channel teams for effective training, messaging, and conversion.

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