Product Marketing Manager

Fretron is India's first cloud-based, collaborative transport management system, which connects shippers, logistic service providers, and fleet owners to enable a simpler, more efficient, and responsive logistics network. We are the most advanced logistics transportation management software technology with end-to-end order dispatch management, freight tracking, and visibility, detailed exception handling, and freight billing automation.

With a vision of creating the most comprehensive cloud-based logistics tech and transportation management platform, Fretron came into existence in 2015 and was founded by two highly experienced industry veterans, Mr. Puneet Agarwal and Mr. Sunil Dhaker who took up active roles in spearheading the company from a mere MVP to a highly comprehensive logistics optimization and orchestration platform which is now widely adopted by some of largest enterprise companies today.

Job Summary

We are seeking a highly motivated and results-driven Product Marketing Manager to join our team. The successful candidate will be responsible for developing and executing marketing strategies to drive product awareness, adoption, and revenue growth. The Product Marketing Manager will work closely with cross-functional teams, including product management, sales, and marketing communications to create compelling messaging, content, and campaigns that differentiate our products from the competition.

Key Responsibilities

• Create and execute go-to-market strategies for new product launches, including target customer segmentation, messaging, content, and campaign development

• Collaborate with product management and sales to define and communicate product roadmap and sales enablement materials

• Develop customer and competitive insights to inform product development and marketing strategies

• Develop and manage marketing campaigns across multiple channels (e.g. email, social media, events, webinars) to drive product adoption and revenue growth

• Conduct customer research and market analysis to identify trends and opportunities for new product development

• Work with various teams (design, content, acquisition, product, sales) to implement strategies. Test marketing product features, releases and ad copyEvaluate projects using relevant KPIs and feedback from existing and prospective customers

• Market, customer, and competitive analysis - Be the authority on the customer, the industry trends, and the other industry players

• Sales enablement - Craft region-agnostic high-value sales tools, training, and collateral

• Demand generation - Develop and implement strategies to drive awareness and demand

• Evangelism - Serve as a company spokesperson and go-to product expert.

• Content Development - Conceptualize and craft educational product and solution content for a variety of platforms

• Product messaging and positioning - Develop product positioning and messaging that resonates with customers and differentiates our product from its competitors

Requirements

• Bachelor's degree in marketing, business, or a related field

• 2+ years of product marketing experience in a B2B Saas company

• Experience in developing and executing go-to-market strategies for new product launches

• Strong analytical and communication skills, with the ability to translate technical features into customer benefits

• Excellent project management skills with the ability to manage multiple projects simultaneously

• Experience in developing and executing marketing campaigns across multiple channels

• Ability to work independently and as part of a cross-functional team

• Experience with product management and sales enablement preferred