Product Marketing Manager

4 days ago

Gurgaon, Haryana, India One Impression Full time ₹ 15,00,000 - ₹ 25,00,000 per year

About One Impression

One Impression is the #1 creator marketplace connecting brands with authentic influencers and content creators. We're building the future of how brands and creators collaborate, with speed, transparency, and efficiency at the core.

Key Responsibilities

  • Growth Strategy Development:
    Develop and implement comprehensive growth strategies that align with business objectives, leveraging market research and data insights.
  • Competitor Benchmarking:
    Conduct regular competitor analysis to identify market opportunities, threats, and best practices to stay ahead in the industry.
  • Data Analytics:
    Utilize advanced data analytics to track and analyze key growth metrics, making data-driven decisions to optimize growth initiatives.
  • Customer Success and Experience:
    Foster a customer-centric culture focused on delivering exceptional customer experiences, enhancing customer success programs to ensure high user satisfaction and retention.
  • Growth Hacking:
    Identify and execute innovative growth hacking strategies to drive user acquisition, engagement, and retention, continuously testing and iterating to find the most effective tactics.
  • User Experience (UX):
    Collaborate with product and design teams to enhance user experience, ensuring seamless interactions and high customer satisfaction.
  • Marketing Activation:
    Lead marketing activation initiatives to boost brand awareness, drive lead generation, and support sales efforts through targeted campaigns and programs.
  • Stakeholder Management:
    Manage relationships with key stakeholders, ensuring alignment and support for growth initiatives, while collaborating with cross-functional teams to drive results.
  • Partnerships and Webinars:
    Identify, establish, and nurture strategic partnerships to expand market reach and drive growth, ensuring mutual success and alignment with business goals.

Requirements

  • Minimum of 3 years of growth-focused experience within B2B SaaS companies.
  • Proven track record in developing and executing successful growth strategies.
  • Strong understanding of customer success and customer experience (CX).
  • Expertise in competitor benchmarking and market analysis.
  • Proficient in data analytics and making data-led decisions.
  • Excellent stakeholder management skills.
  • Strong understanding of technology and product management.
  • Experience in growth hacking, user experience (UX), and marketing growth.
  • Exceptional communication and interpersonal skills.
  • Bachelor's degree in Business, Marketing, Data Science, or a related field. A master's degree is a plus.

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