Product Marketing Manager

1 week ago

Gurgaon, Haryana, India One Impression Full time ₹ 15,00,000 - ₹ 25,00,000 per year
About One Impression One Impression is the #1 creator marketplace connecting brands with authentic influencers and content creators. We're building the future of how brands and creators collaborate, with speed, transparency, and efficiency at the core. Key Responsibilities: Growth Strategy Development: Develop and implement comprehensive growth strategies that align with business objectives, leveraging market research and data insights. Competitor Benchmarking: Conduct regular competitor analysis to identify market opportunities, threats, and best practices to stay ahead in the industry. Data Analytics: Utilize advanced data analytics to track and analyze key growth metrics, making data-driven decisions to optimize growth initiatives. Customer Success and Experience: Foster a customer-centric culture focused on delivering exceptional customer experiences, enhancing customer success programs to ensure high user satisfaction and retention. Growth Hacking: Identify and execute innovative growth hacking strategies to drive user acquisition, engagement, and retention, continuously testing and iterating to find the most effective tactics. User Experience (UX): Collaborate with product and design teams to enhance user experience, ensuring seamless interactions and high customer satisfaction. Marketing Activation: Lead marketing activation initiatives to boost brand awareness, drive lead generation, and support sales efforts through targeted campaigns and programs. Stakeholder Management: Manage relationships with key stakeholders, ensuring alignment and support for growth initiatives, while collaborating with cross-functional teams to drive results. Partnerships: Identify, establish, and nurture strategic partnerships to expand market reach and drive growth, ensuring mutual success and alignment with business goals. Qualifications: Minimum of 3 years of growth-focused experience within B2B SaaS companies. Proven track record in developing and executing successful growth strategies. Strong understanding of customer success and customer experience (CX). Expertise in competitor benchmarking and market analysis. Proficient in data analytics and making data-led decisions. Excellent stakeholder management skills. Strong understanding of technology and product management. Experience in growth hacking, user experience (UX), and marketing growth. Exceptional communication and interpersonal skills. Bachelor's degree in Business, Marketing, Data Science, or a related field. A master's degree is a plus.

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