Content Marketing Manager

4 days ago

Gurgaon, Haryana, India Smartping Full time ₹ 9,00,000 - ₹ 12,00,000 per year

Role: Content Manager

Department: Product and Marketing

Smartping is looking for a passionate and detail-oriented Content Manager to create impactful content that drives engagement, builds thought leadership, and supports business growth across our product domains. You will play a key role in translating Smartpings vision and product capabilities into compelling stories, assets, and campaigns that resonate with our target audiences.

Roles & Responsibilities

  • Content Strategy & Creation: Craft engaging, market-relevant content including blogs, whitepapers, case studies, user manuaks, newsletters, website copy, social media posts, and campaign assets.
  • Product & Solution Storytelling: Collaborate with product and marketing teams to understand our CPaaS, CCaaS, OTT channel offerings and translate them into simple, impactful, and customer-centric narratives.
  • Sales & GTM Support: Develop collaterals such as product decks, brochures, and one-pagers that simplify product messaging for sales enablement and go-to-market initiatives.
  • Thought Leadership: Market Research and write long-form content that positions Smartping as an industry leader in CPaaS, CCaaS, OTT, Conversational AI, and enterprise messaging.
  • Customer Success Narratives: Partner with product, sales, and customer success teams to create case studies, testimonials, and success stories that highlight business impact.
  • Cross-Functional Collaboration: Work closely with product managers, designers, and growth teams to ensure content aligns with brand voice, campaign objectives, and market positioning.
  • Content Innovation: Experiment with new formats such as videos, scripts, infographics, and interactive content to maximize engagement across channels.

Required Skills & Experience

  • 4-6 years of experience in B2B technical content writing/marketing, preferably in SaaS, CPaaS, or enterprise technology domains.
  • Proven ability to create compelling content across formats – Pitch Decks, website copy, campaign assets,
  • Strong storytelling, research and writing skills to bring out customer and product value propositions.
  • Understanding of the CPaaS market, WhatsApp Business messaging, and Conversational AI trends (preferred).
  • Ability to work closely with senior leaders, product teams, and cross-functional stakeholders to deliver high-quality output.
  • Strong command of English with an eye for detail, grammar, and brand tonality.
  • Self-driven, creative, and able to thrive in a fast-paced, high-growth environment.

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