Marketing Content Manager

5 days ago

Gurgaon, Haryana, India KollegeApply Full time ₹ 12,00,000 - ₹ 36,00,000 per year

Job Title:
Content Marketing Manager

Department:
Content & Growth

Location:
[On-site]

Experience:
2–5 Years in Education/EdTech Content Strategy (Preferred)

We are looking for a data-driven Content Strategist who can plan, execute, and optimize high-quality website content for students exploring
colleges, courses, exams, admissions, scholarships, and study options
across India. The role requires a strong understanding of student decision journeys, SEO, and performance-driven content ecosystems.

Key Responsibilities

  • Develop and implement
    content strategy
    for key categories — Exams, Colleges, Courses, Admissions, Careers.
  • Conduct
    keyword research, competitor analysis
    , and audience behavior study to grow organic reach.
  • Create
    content calendars
    mapped to academic seasons, exam schedules, and admission cycles.
  • Should be able to craft
    user-optimized content journeys
    .
  • Ensure content is
    accurate, verified, and compliant
    based on official sources (NTA, UGC, AICTE, JoSAA, State Exam Boards, etc.).
  • Lead content performance tracking using
    GA4, GSC & related SEO tools
    ; report insights regularly.
  • Plan and execute
    content updates
    , interlinking strategies, and ranking improvements.
  • Maintain strong editorial standards with consistent
    tone, structure, and factual correctness
    .
  • Manage and guide writers/SMEs to ensure timely delivery of high-quality content.
  • Contribute to
    lead generation and conversion-focused
    content improvements.

Key Performance Indicators (KPIs)

  • Organic
    traffic growth
    (Page views, Unique Users)
  • Keyword ranking
    improvements for competitive exam & college pages
  • Engagement metrics
    – Time on page, Bounce rate, Click-through rate
  • Conversion metrics
    – Leads, CTAs, student actions
  • Faster
    content update turnaround
    for exam/college content

Skill Requirements

  • Strong command over
    education-based content
    and student guidance topics
  • Expertise in
    SEO tools
    : Ahrefs / SEMrush / GA4 / GSC
  • Ability to convert complex academic info into
    easy-to-understand
    content
  • Experience with
    A/B testing
    and content performance optimization
  • Excellent research, editing, and quality control skills
  • Knowledge of
    content structures
    for rankings: Exam pages, Course pages, College pages, Comparisons, cutoffs, counselling updates, etc.

Preferred Experience

  • Prior work in
    EdTech or student guidance
    platforms
  • Experience working with
    CMS
    , structured content modules, and high-traffic websites
  • Familiarity with academic cycles and major exams:
    JEE, NEET, CUET, CAT
    , state entrance exams, etc.

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