
Lead Generation
2 days ago
Responsibilities
- Develop and implement email marketing strategy: Design, create, and optimize email campaigns to align with business goals.
- Generate and grow email lists: Identify and attract the target audience to expand the company's email list.
- Segment lists: Create segmented email lists based on user behavior, such as past email engagement and website interactions, to send more targeted campaigns.
- Write and proofread content: Create compelling newsletters, promotional emails, and other email content, ensuring clarity, grammar, and spelling are accurate.
- Analyze and report on campaigns: Test the success of every email campaign, set key performance indicators (KPIs), and analyze data to improve strategies and report on results.
- Manage lead databases: Maintain and update lead databases with accurate and detailed information.
- Collaborate with sales: Work with the sales team to ensure a seamless handoff of qualified leads and provide feedback on lead generation activities.
- Stay updated: Keep up with industry trends and ensure compliance with regulations like GDPR and CAN-SPAM.
Skills and qualifications
- Communication: Excellent written and verbal communication skills to engage prospects.
- Email Marketing Tools: Proficiency with email marketing platforms and automation tools.
- CRM Software: Experience using Customer Relationship Management (CRM) systems like Salesforce or HubSpot.
- Data Analysis: Ability to analyze data and use metrics like A/B testing to optimize campaign performance.
- Project Management: Strong project and time management skills.
- Writing and editing: Strong ability to write and proofread compelling content for email campaigns.
- Attention to detail: Keen attention to detail to ensure accuracy in all aspects of email marketing.
- Knowledge of regulations: Familiarity with email marketing regulations such as GDPR and CAN-SPAM.
- SEO: Basic knowledge of SEO is a plus, as it can help with visibility.
Job Type: Full-time
Pay: ₹11, ₹39,736.39 per month
Work Location: In person
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