Lead Generation

1 day ago

Noida, Uttar Pradesh, India Kaeera Ventures Pvt. Ltd. Full time ₹ 1,39,685 - ₹ 4,78,845 per year

Responsibilities

  • Develop and implement email marketing strategy: Design, create, and optimize email campaigns to align with business goals.
  • Generate and grow email lists: Identify and attract the target audience to expand the company's email list.
  • Segment lists: Create segmented email lists based on user behavior, such as past email engagement and website interactions, to send more targeted campaigns.
  • Write and proofread content: Create compelling newsletters, promotional emails, and other email content, ensuring clarity, grammar, and spelling are accurate.
  • Analyze and report on campaigns: Test the success of every email campaign, set key performance indicators (KPIs), and analyze data to improve strategies and report on results.
  • Manage lead databases: Maintain and update lead databases with accurate and detailed information.
  • Collaborate with sales: Work with the sales team to ensure a seamless handoff of qualified leads and provide feedback on lead generation activities.
  • Stay updated: Keep up with industry trends and ensure compliance with regulations like GDPR and CAN-SPAM.

Skills and qualifications

  • Communication: Excellent written and verbal communication skills to engage prospects.
  • Email Marketing Tools: Proficiency with email marketing platforms and automation tools.
  • CRM Software: Experience using Customer Relationship Management (CRM) systems like Salesforce or HubSpot.
  • Data Analysis: Ability to analyze data and use metrics like A/B testing to optimize campaign performance.
  • Project Management: Strong project and time management skills.
  • Writing and editing: Strong ability to write and proofread compelling content for email campaigns.
  • Attention to detail: Keen attention to detail to ensure accuracy in all aspects of email marketing.
  • Knowledge of regulations: Familiarity with email marketing regulations such as GDPR and CAN-SPAM.
  • SEO: Basic knowledge of SEO is a plus, as it can help with visibility.

Job Type: Full-time

Pay: ₹11, ₹39,736.39 per month

Work Location: In person

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