Marketing Head
5 days ago
Role & responsibilities
- Plan and execute integrated marketing campaigns (Digital, ATL & BTL) to drive student enrollments.
- Manage digital marketing initiatives including SEO, SEM, social media, email campaigns, and website optimization.
- Collaborate with academic and operations teams to organize seminars, webinars, and scholarship events.
- Lead marketing activities across all campuses, ensuring brand consistency and visibility.
- Drive new market expansion and support marketing for new campus launches.
- Analyze market trends, competitor activities, and student insights to refine strategy.
- Mentor and lead the marketing team toward achieving institutional goals and KPIs.
Preferred candidate profile
- Qualification: MBA in Marketing or Business Administration from a reputed institution.
- Experience: Minimum 10 years in educational marketing, preferably in EdTech, K12, or Junior College segments.
- Proven record of increasing admissions through data-driven campaigns.
- Strong understanding of digital platforms, branding, and regional market behavior (especially Hyderabad).
- Excellent leadership, analytical, and communication skills.
- Strategic thinker with a hands-on approach and ability to deliver measurable results.
- Immediate joiners will be given preference.
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