Marketing Executive

5 days ago

Bengaluru, Karnataka, India Intra Life Full time ₹ 3,00,000 - ₹ 3,60,000 per year

Marketing Executive (Field Work)

Company: Intra Life Pvt. Ltd. Department: Sales & Marketing

Location: [Specify City/Region]Reporting To: Sales Head / Branch Manager

Work Type: Full-time, Field Work

Job Summary

The Field Marketing Executive will be a key driver in expanding Intra Lifes market footprint by promoting our pharmaceutical products directly to doctors, chemists, hospitals, and healthcare professionals. This role demands direct field engagement and is critical for executing marketing strategies, generating new leads, and establishing the company's presence by creating area-wise monopoly franchise business (PCD/Franchise).

Key Responsibilities

Field Sales and Doctor Engagement

  • Direct Promotion: Visit doctors, hospitals, clinics, and pharmacies on a daily basis to effectively promote and detail company products.
  • Relationship Building: Conduct meetings with doctors and chemists to clearly explain product benefits, unique features, and clinical advantages.
  • Franchise Development: Actively generate new PCD/Franchise leads and build strong, long-term business relationships with partners.
  • Target Achievement: Achieve assigned monthly business and franchise acquisition targets.

Market Execution and Reporting

  • Marketing Strategy: Execute marketing and brand promotion activities in the assigned territory to boost product awareness.
  • Visibility: Ensure optimal product availability and visibility at all relevant retail chemist counters.
  • Market Intelligence: Collect competitive market intelligence on competitor products, pricing, and marketing activities.
  • Documentation: Submit daily call reports and accurately maintain detailed records of all field visits and leads.
  • Events: Organize small-scale product demonstrations, Continuous Medical Education (CME) meetings, and local marketing events.

Collaboration

Coordinate effectively with the Onsite Marketing Executive and Sales Head for necessary follow-ups, lead updates, and successful closures.

Requirements

Experience & Education

  • Qualification: Graduate in Science, Pharmacy, or Marketing is strongly preferred.
  • Experience: 0–3 years of relevant experience in Pharma field marketing or franchise development.

Essential Skills

  • Excellent communication and presentation skills for product detailing.
  • Strong relationship-building, persuasion, and negotiation abilities.
  • Good, in-depth knowledge of the local territory and healthcare professional network.
  • Proven ability to work independently, manage a territory, and meet challenging field targets.

Other Requirements

  • Mobility: Must possess a two-wheeler with a valid driving license for extensive field travel.
  • Tools: Reliable smartphone with access to professional communication (WhatsApp and email).

Compensation & Benefits

Fixed Salary:

25,000 to 30,000 per month

(depending on experience)

  • Incentives: Attractive monthly incentives based on conversions and sales performance.
  • Reimbursement: Field allowances, fuel, and travel reimbursement as per company policy.
  • Growth: Training, marketing materials, and defined career growth in the Sales & Marketing Division.
  • Working Hours: 9:30 AM – 6:30 PM (flexible field hours required).

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