Business marketing and Strategy

ANAROCK is India's leading independent real estate services company that houses a

comprehensive range of complementary businesses. Our key strategic business units are

Residential Broking & Advisory, Retail Transactions & Advisory, Capital Markets, Hospitality,

Investment Management, and Research & Consulting.

ANAROCK serves the needs of investors, developers, occupiers, financiers and the public

sector.

With a dynamic team of 1500+ real estate experts, we have deep understanding of clients'

requirements and a strong commitment towards business values. ANAROCK is headquartered

in Mumbai with presence in all major markets in the country and dedicated services in Dubai.

ANAROCK also has a global footprint with over 80,000 preferred channel partners.

Every facet of ANAROCK reflects the core promise and vision to its clients and partners

Role : Business Marketing And Strategy

JOB DESCRIPTION

Job Overview:

We are looking for a strategically oriented professionalpreferably an urban planner or

architectwho brings a deep understanding of real estate, a sharp eye for design and

detail, and the ability to shape how a project is positioned and communicated in the

market.

This role plays a key part in the success of real estate projects (residential, commercial, and

industrial), especially during the launch phase, by building the strategic foundation that

enables effective marketing and sales execution. It is best suited for someone who thrives

on research, planning, and storytelling, and who can work across teams to bring clarity,

structure, and insight to every project.

The candidate will be responsible for managing the entire strategic and marketing cycle

of the project as a BSM from pre-launch insights and planning to post-launch

refinement adapting strategies based on project stage, market shifts, and business goals.

Key Responsibilities:

Project Strategy & Understanding:

Conduct in-depth research and analysis to develop a holistic understanding of each

projectits design, context, market potential, target audience, and competition.

Build structured and insight-led project briefs and presentations that lay the

foundation for positioning, communication, and go-to-market strategy.

Stay updated on market trends, consumer preferences, and micro-market

developments to identify both opportunities and risks for each project.

Adapt and evolve strategies across the project lifecycle, from planning to launch to

sustenance, ensuring market-fit at every stage.

Go-to-Market Strategy & Creative Direction:

Develop and own the strategic brief for each project including customer personas,

key messaging, positioning angles, and visual direction.

Work closely with creative, digital, and media agencies to ensure campaigns and

communication assets align with the projects identity and market strategy.

Ensure all internal and external stakeholders are aligned on the core narrative and

customer-facing storyline of the project.

Collaboration & Enablement:

Collaborate with the sales team to deliver product training and ensure a unified

understanding of the project's features and USPs.

Assist the business development team in creating impactful pitch decks and project

presentations for developer engagement.

Work across cross-functional teams (marketing, sales, product, agencies) to ensure

clarity and consistency in how the project is positioned and communicated.

Tech Integration & Project Monitoring:

Leverage the Anarock Tech Suite to track marketing and sales performance metrics,

support internal reviews, and make data-driven recommendations.

Facilitate training sessions and review meetings using dashboards and reports to keep

project strategy aligned with on-ground performance.

Identify gaps or risks in visibility, traction, or engagement and recommend timely

adjustments to improve outcomes.

Who Should Apply:

Urban planners, architects, or professionals with a real estate strategy background

who enjoy research, structured thinking, and market positioning.

Individuals who can bridge the gap between the technical aspects of real estate

projects and the creative and commercial storytelling required to make them

successful.

Professionals who enjoy cross-functional collaboration, guiding agencies and sales

teams with clarity and purpose.

Those who thrive in strategy-focused, insight-driven roles that influence decisions

across the entire project lifecycle.

Required Skills:

Strong knowledge of real estate development, planning, and the project lifecycle.

Comfort with data analysis, consumer research, and competitive benchmarking.

Proficiency in presentation tools (PowerPoint, Excel) and familiarity with tech

platforms used in marketing and sales tracking.

Excellent communication, briefing, and documentation skills with the ability to

translate technical product features into marketable USPs.

Collaborative and detail-oriented mindset, with a strong design sensibility and

commercial awareness.

Why This Role Matters:

In real estate, the success of a project depends as much on how it's positioned and

perceived as on how its built. This role is at the heart of that perception shaping how

customers, partners, and the market understand a development before they ever visit the

site. As the Business Strategy & Marketing (BSM) lead, you will influence every major

decision around project strategy and positioning through its lifecycle, helping it succeed

not just in design, but in the market.