Marketing Head

5 hours ago

Kozhikode, Kerala, India Imtibish Healthcare Full time ₹ 2,40,000 - ₹ 7,20,000 per year

Job Purpose:

The Marketing Head will lead the brand's marketing strategy with a strong focus on international guest acquisition and global brand positioning. The role requires a proven leader who understands luxury/wellness markets and can effectively manage both domestic and international marketing initiatives to drive growth.

Key Responsibilities:

  • Develop and execute domestic and international marketing strategies aligned with business goals.
  • Build strong brand positioning in global markets, targeting wellness travelers, corporates, and high-value guests.
  • Manage digital marketing campaigns (social media, SEO, SEM, influencer collaborations) with an international reach.
  • Plan and implement global PR, partnerships, and trade campaigns to attract international guests.
  • Collaborate with sales teams to design promotional packages and seasonal offers for international clientele.
  • Represent the brand in international trade shows, wellness expos, and networking events.
  • Establish partnerships with overseas travel agencies, corporates, and wellness communities.
  • Monitor global market trends, competitor strategies, and guest insights to refine marketing approaches.
  • Manage and mentor the marketing team for efficient execution of campaigns.
  • Prepare and manage the marketing budget with focus on ROI from international and domestic markets.

Key Skills & Competencies:

  • Proven expertise in International Marketing, preferably in luxury hospitality or wellness.
  • Strong knowledge of global digital marketing, branding, and PR strategies.
  • Excellent communication, networking, and presentation skills.
  • Ability to design and implement campaigns that appeal to international guests.
  • Strong leadership and team management skills.
  • Analytical mindset with ability to measure and optimize performance.

Qualification:

  • Bachelor's/Master's degree in Marketing / International Business / Business Administration.
  • Certifications in Digital Marketing or International Marketing preferred.

Experience:

  • Minimum 7 years of progressive experience in Marketing.
  • At least 3 years in a managerial/leadership role.
  • Mandatory: International Marketing experience in premium properties (luxury hotels, resorts, or wellness brands).

Job Types: Full-time, Permanent

Pay: ₹40, ₹60,000.00 per month

Benefits:

  • Food provided
  • Paid time off

Work Location: In person

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