LinkedIn Marketing Specialist – B2C Content, Email Campaigns

2 days ago

Gurgaon, Haryana, India Growth Investing Full time ₹ 2,40,00,000 - ₹ 4,32,00,000 per year

About

We are a SEBI-registered equity research & model portfolio platform that helps retail investors build data-driven, growth-oriented investment portfolios. We combine financial market expertise with digital marketing strategies to reach and convert the right audience.

We're looking for an expert in LinkedIn marketing & automation who can create engaging content, generate high-quality B2C leads, run email nurture campaigns, and design conversion-focused funnels.

Key ResponsibilitiesLinkedIn Marketing & Content Strategy

  • Manage and grow LinkedIn company page & founder profiles
  • Create high-engagement LinkedIn content (carousels, polls, videos, infographics, market insights)
  • Optimize profiles using LinkedIn SEO keywords, hashtags, and trending topics
  • Plan and schedule posts via LinkedIn native scheduler or tools like Buffer, Hootsuite
  • Execute LinkedIn Ads (lead generation, traffic, and retargeting campaigns)
  • Monitor LinkedIn Analytics & Insights to track reach, impressions, CTR, and lead conversions

Lead Generation & Automation

  • Use LinkedIn Sales Navigator to identify and connect with targeted B2C audiences
  • Automate outreach using PhantomBuster, Expandi, Zopto, LinkedHelper
  • Personalize connection requests and follow-up messages for higher acceptance rates
  • Integrate LinkedIn leads with CRM & email automation platforms (HubSpot, Zoho, ActiveCampaign)
  • Build conversion-optimized landing pages and CTAs for funnel integration

Email Marketing & Lead Nurturing

  • Plan and execute email drip campaigns to nurture LinkedIn leads
  • Segment email lists based on lead stage and user behavior
  • Design conversion-driven email templates with compelling subject lines & CTAs
  • Track open rates, CTR, and conversions; run A/B testing for optimization
  • Align email sequences with content marketing & LinkedIn campaigns

Required Skills & Tools

  • LinkedIn Sales Navigator – Prospecting & targeting
  • Automation tools – PhantomBuster, Expandi, LinkedHelper, Zopto
  • Email platforms – ActiveCampaign, Mailchimp, Sendinblue, HubSpot
  • Design tools – Canva, Figma
  • Analytics – LinkedIn Insights, Google Analytics, UTM tracking
  • Workflow automation – Zapier, Make (Integromat)

Qualifications

  • 2–5 years experience in LinkedIn B2C marketing, lead generation & email campaigns
  • Strong understanding of LinkedIn algorithm & engagement strategies
  • Hands-on experience with LinkedIn Ads & automation workflows
  • Excellent copywriting skills for LinkedIn posts, messages & email campaigns
  • Data-driven approach to campaign tracking & optimization

Perks & Benefits

  • Direct ownership of LinkedIn marketing & lead generation strategy
  • Work closely with the founder of a high-growth fintech brand
  • Premium access to LinkedIn automation & marketing tools
  • Performance-linked incentives for lead & revenue generation
  • Opportunity to experiment with cutting-edge B2C growth strategies

Job Type: Full-time

Pay: ₹240, ₹360,000.00 per year

Benefits:

  • Flexible schedule

Experience:

  • Linkedin Marketing: 2 years (Required)
  • Email marketing: 2 years (Preferred)
  • Lead generation: 2 years (Preferred)

Work Location: In person

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