Digital Marketing Specialist
4 days ago
We're looking for a
Digital Marketing Specialist
with strong expertise in
Content Writing and SEO
, along with a solid grasp of broader digital channels. You'll plan and execute end-to-end content strategies, optimize for search engines, and enhance brand visibility.
This role blends creativity with analytics — from crafting impactful content to driving engagement through social, email, and performance campaigns.
If you can blend creativity with strategy and turn "keywords" into conversations — we'd love to talk
Apply here –
Job Location : Gurugram (WFO)
Key Responsibilities:
Content & SEO
- Create and manage both long-form (blogs, case studies, guides) and short-form (social posts, ad copies, emails) content.
- Maintain a content calendar aligned with marketing objectives and business priorities.
- Ensure all content reflects brand voice, positioning, and tonality.
- Conduct keyword research and implement on-page/off-page SEO strategies.
- Optimize web content and metadata to improve rankings and visibility.
Digital Marketing & Analytics
- Support campaigns with keyword and copy inputs.
- Contribute to social media and email marketing strategies.
- Build and optimize lead-generation funnels using SEO-driven insights.
- Measure performance and share data-backed recommendations for improvement.
Requirements:
- 3–5 years' experience in content writing, SEO, and digital marketing.
- Proven experience in B2B/B2C content creation and optimization.
- Strong command of SEO tools (Ahrefs, SEMrush, Google Analytics, Search Console).
- Excellent writing, editing, and proofreading skills.
- Familiarity with CMS platforms (WordPress/Webflow) and digital marketing basics (PPC, email, social).
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