Digital Marketing Specialist

4 days ago


Gurgaon, Haryana, India DotPe Full time ₹ 5,00,000 - ₹ 12,00,000 per year

We're looking for a
Digital Marketing Specialist
with strong expertise in
Content Writing and SEO
, along with a solid grasp of broader digital channels. You'll plan and execute end-to-end content strategies, optimize for search engines, and enhance brand visibility.

This role blends creativity with analytics — from crafting impactful content to driving engagement through social, email, and performance campaigns.

If you can blend creativity with strategy and turn "keywords" into conversations — we'd love to talk

Apply here –

Job Location : Gurugram (WFO)

Key Responsibilities:

Content & SEO

  • Create and manage both long-form (blogs, case studies, guides) and short-form (social posts, ad copies, emails) content.
  • Maintain a content calendar aligned with marketing objectives and business priorities.
  • Ensure all content reflects brand voice, positioning, and tonality.
  • Conduct keyword research and implement on-page/off-page SEO strategies.
  • Optimize web content and metadata to improve rankings and visibility.

Digital Marketing & Analytics

  • Support campaigns with keyword and copy inputs.
  • Contribute to social media and email marketing strategies.
  • Build and optimize lead-generation funnels using SEO-driven insights.
  • Measure performance and share data-backed recommendations for improvement.

Requirements:

  • 3–5 years' experience in content writing, SEO, and digital marketing.
  • Proven experience in B2B/B2C content creation and optimization.
  • Strong command of SEO tools (Ahrefs, SEMrush, Google Analytics, Search Console).
  • Excellent writing, editing, and proofreading skills.
  • Familiarity with CMS platforms (WordPress/Webflow) and digital marketing basics (PPC, email, social).


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