Sales Manager – Digital Ads

22 hours ago

Mumbai, Maharashtra, India Digital Sukoon Pvt Ltd Full time ₹ 12,00,000 - ₹ 36,00,000 per year

About the Role

You'll drive ad revenues across our entertainment network—film/celebrity news sites, Instagram pages, YouTube channels, Snapchat shows, and partner inventories. From brand briefs to closed deals, you'll package creator/page reach, branded content, AFP/integrations, and media (CPM/CPV/CPC) into solutions advertisers love.

What You'll Do

  • Own a revenue book:
    Prospect, pitch, negotiate, and close direct deals with studios, OTTs, FMCG, fashion, tech, auto, fintech, and agencies (GroupM, Publicis, IPG, Dentsu, Madison, Havas, etc.).
  • Solution selling:
    Build
    bundles
    (IG Reels + YT videos + Snapchat shows + site takeovers) with clear objectives (awareness, VTR, clicks, footfall).
  • Branded content & AFP:
    Celeb integrations, red-carpet/pap coverage, launch-day takeovers, reel series, contests, live streams,
    always-on
    packages.
  • Media planning:
    Propose
    CPM/CPV/CPC
    buys, frequency capping, and flighting around tentpoles (movie releases, awards, cricket, festivals).
  • Pipeline & forecasting:
    Maintain CRM hygiene, weekly forecasts, and deal-stage visibility; track lead → IO → delivery → invoice.
  • Pricing & margins:
    Build rate cards, negotiate value adds, protect floors, upsell add-ons (whitelisting/PAID partnership, cutdowns, edits, language versions).
  • Cross-functional:
    Partner with Editorial/Creative/Video, Ad Ops, PR, and Legal for mockups, approvals, measurement, and contracts.
  • Measurement:
    Turn results (reach, views, VTR, ER, CTR, watch time) into post-campaign reports and case studies.
  • Market intel:
    Map categories, monitor competitor pages, surface new revenue streams (affiliate, programmatic direct, brand stores, commerce).

Must-Haves

  • 2–6 years in
    digital ad sales / branded content
    ; entertainment/celebrity/creator ecosystem is a plus.
  • Strong agency & brand relationships; confident pitching CXO/VP levels.
  • Solid grasp of
    social video
    (IG Reels/Shorts/Snap), creator economics, brand safety.
  • Data-first storyteller with sharp deck/email skills.

Nice-to-Have Tools

HubSpot/Salesforce, Google Workspace, Keynote/PowerPoint; Meta/YouTube analytics, GA/Looker Studio; basics of IOs, tags, tracking, brand lift.

KPIs (Quarterly)

Net revenue vs target
• Avg deal size
• Win rate
• New logos & category penetration
• Repeat rate & multi-property adoption
• Collection TAT.

Compensation

Fixed +
uncapped
incentives
• Health insurance
• Mobile/Data reimbursement
• Travel as needed.

Growth Path

Sales Manager → Senior Manager → Key Accounts Lead → Head of Sales

How to Apply

Send your CV + 2–3 best campaign case studies to

with subject
"Sales – Digital Ads (Entertainment)"
. Include current CTC, notice period, and top 10 active contacts (brands/agencies).

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