
Sales Manager – Digital Ads
22 hours ago
About the Role
You'll drive ad revenues across our entertainment network—film/celebrity news sites, Instagram pages, YouTube channels, Snapchat shows, and partner inventories. From brand briefs to closed deals, you'll package creator/page reach, branded content, AFP/integrations, and media (CPM/CPV/CPC) into solutions advertisers love.
What You'll Do
- Own a revenue book:
Prospect, pitch, negotiate, and close direct deals with studios, OTTs, FMCG, fashion, tech, auto, fintech, and agencies (GroupM, Publicis, IPG, Dentsu, Madison, Havas, etc.). - Solution selling:
Build
bundles
(IG Reels + YT videos + Snapchat shows + site takeovers) with clear objectives (awareness, VTR, clicks, footfall). - Branded content & AFP:
Celeb integrations, red-carpet/pap coverage, launch-day takeovers, reel series, contests, live streams,
always-on
packages. - Media planning:
Propose
CPM/CPV/CPC
buys, frequency capping, and flighting around tentpoles (movie releases, awards, cricket, festivals). - Pipeline & forecasting:
Maintain CRM hygiene, weekly forecasts, and deal-stage visibility; track lead → IO → delivery → invoice. - Pricing & margins:
Build rate cards, negotiate value adds, protect floors, upsell add-ons (whitelisting/PAID partnership, cutdowns, edits, language versions). - Cross-functional:
Partner with Editorial/Creative/Video, Ad Ops, PR, and Legal for mockups, approvals, measurement, and contracts. - Measurement:
Turn results (reach, views, VTR, ER, CTR, watch time) into post-campaign reports and case studies. - Market intel:
Map categories, monitor competitor pages, surface new revenue streams (affiliate, programmatic direct, brand stores, commerce).
Must-Haves
- 2–6 years in
digital ad sales / branded content
; entertainment/celebrity/creator ecosystem is a plus. - Strong agency & brand relationships; confident pitching CXO/VP levels.
- Solid grasp of
social video
(IG Reels/Shorts/Snap), creator economics, brand safety. - Data-first storyteller with sharp deck/email skills.
Nice-to-Have Tools
HubSpot/Salesforce, Google Workspace, Keynote/PowerPoint; Meta/YouTube analytics, GA/Looker Studio; basics of IOs, tags, tracking, brand lift.
KPIs (Quarterly)
Net revenue vs target
• Avg deal size
• Win rate
• New logos & category penetration
• Repeat rate & multi-property adoption
• Collection TAT.
Compensation
Fixed +
uncapped
incentives
• Health insurance
• Mobile/Data reimbursement
• Travel as needed.
Growth Path
Sales Manager → Senior Manager → Key Accounts Lead → Head of Sales
How to Apply
Send your CV + 2–3 best campaign case studies to
with subject
"Sales – Digital Ads (Entertainment)"
. Include current CTC, notice period, and top 10 active contacts (brands/agencies).
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