Inside Sales Associate

Job Overview:

We are seeking a driven and detail-oriented Inside Sales Specialist focused on engaging tech and platform accounts. In this role, you will execute lead generation and account research initiatives to identify opportunities within the tech sector, positioning value proposition to potential clients. This role will

be instrumental in building our presence in tech and platform accounts and supporting our revenue growth objectives in these sectors. This position will engage with potential customers to identify sales opportunities, conduct outbound prospecting, and support strategic initiatives in collaboration with sales and marketing teams.

Responsibilities:

Lead Generation & Opportunity Development:

● Conduct outbound calls, send emails, and leverage social media to generate leads, engage prospects, and schedule initial meetings with the sales team.

● Support the sales/pre-sales team by executing demand generation campaigns and identifying participants for events.

Demand Generation Campaigns:

● Develop and coordinate lead generation plans and programs to drive new customer acquisition and nurture key accounts.

● Collaborate closely with the sales, marketing, and leadership teams to implement effective demand generation initiatives.

● Utilize marketing automation tools, CRM systems, and databases to measure and analyze campaign performance.

Account Research & Intelligence Gathering:

● Conduct in-depth research on target accounts, utilizing tools like LinkedIn, ZoomInfo, and industry reports, to gather insights on prospects.

● Identify key decision-makers and influencers within target accounts, creating a strategy for account penetration.

● Monitor industry trends and create competitive intelligence reports that provide actionable insights for the sales team.

Pipeline Management & Sales Enablement:

● Align with the sales team to ensure a consistent pipeline, setting revenue targets and tracking progress on lead conversion.

● Support account planning activities by identifying growth opportunities within accounts and educating internal teams on account strategies.

● Generate insights on industry trends and customer pain points to refine sales strategies.

Performance Analysis & Reporting:

● Leverage CRM tools to track, measure, and analyze performance, ensuring data-driven decision-making.

● Regularly report on lead generation metrics, pipeline growth, and campaign effectiveness to optimize efforts and meet sales goals.

Qualifications:

● 5+ years of experience in inside sales, demand generation, or a similar role in the technology or digital marketing industry.

● Proven experience in the tech sector, with a deep understanding of B2B sales dynamics for platform accounts.

● Proven experience with lead generation tools and platforms like LinkedIn, ZoomInfo, Hoovers, and CRM systems.

● Ability to thrive in a fast-paced, goal-oriented environment with a proactive, solutions-driven approach.

● Strong analytical skills, with experience in campaign measurement and reporting.

● Excellent communication, interpersonal, and problem-solving skills.

● Bachelor's degree required; MBA or equivalent preferred.

Skills & Abilities:

● Strong collaboration skills, able to work effectively across departments.

● Adaptability and consultative selling skills to address customer needs and build relationships.

● Strong proficiency in MS Office, CRM, and marketing automation tools.

● Ability to prioritize and manage time effectively, with strong attention to detail.