Performance Marketing Manager

erformance Marketing (Google Ads)

Role: Performance Marketing (Google Ads)

Location: Remote Working

Work Mode: Office - 5 days/Week

No. of Positions: 3

Outstation Candidates: Allowed

Maximum Notice Period: 60 Days

Years of Experience (YOE): 3-6 years (Total experience must not exceed 6 years)

Role & Responsibilities

The campaign manager is responsible for the technical implementation, management, and optimization of Google Ads campaigns. This role involves ad trafficking, troubleshooting technical issues, and ensuring accurate and efficient campaign execution. The ideal candidate will have strong technical skills, a deep understanding of Google Ads, and a meticulous approach to campaign management.

• Campaign Setup and Management: Create and manage Google Ads campaigns across Search, Display, & Universal App Campaigns (UAC).
• Performance Optimization: Monitor and optimize campaigns to improve key metrics such as CTR, CPC, CPA, and ROI.
• Reporting & Analytics: Generate insightful reports to communicate actionables, campaign performance, and ROI to stakeholders.
• A/B Testing: Conduct A/B tests on ad copy, creatives, and landing pages to enhance campaign performance.
• Technical Troubleshooting: Identify and resolve technical issues related to ad delivery, tracking, and ad disapprovals.
• Collaboration: Work closely with product and design teams to ensure campaign success.
• Competitor Research: Periodically monitor and evaluate competitor best practices to stay ahead and grow market share.
• Automation: Utilize Google Scripts/rules to automate repetitive tasks and optimize campaign management.
• Industry Trends: Stay ahead in the constantly evolving digital marketing landscape.

Review Criteria (Mandatory Requirements)

• Strong B2C Performance Marketing Profile.
• Mandatory Experience 1: Must have 2+ YOE in managing performance marketing in at least one of the Google Ads campaign types (Search, Display, UAC).
• Mandatory Experience 2: Must have hands-on experience with campaign setup, execution, daily optimization, reporting, and performance tracking across key KPIs (CTR, CPC, CPA, ROI).
• Mandatory Experience 3: Must have strong technical skills including familiarity with Google Tag Manager and Google Analytics.

• Mandatory Company Background: Must have worked at a B2C digital/tech product company or a digital marketing agency managing B2C digital/tech product clients.

• Exclusion Note: Avoid all e-commerce companies (like Meesho, Amazon, Flipkart, Swiggy) as their scope of work is limited and irrelevant.

• Product-Focus Note: Candidates must be from B2C tech product companies where the core user experience is driven by the technology itselfnot from companies where the user experience is shaped by a tangible service (e.g., food delivery or cab rides, like Ola, Swiggy, Zomato, Uber).

• Mandatory Stability: Minimum 2 years per role required. One short stint is acceptable if there's a long tenure (e.g., 5+ years) in a prior role. Frequent job changes are straight rejects.

Ideal Candidate Profile

Education: Bachelor's degree in Marketing, Advertising, Computer Science, Statistics, or a related field.

Experience: 3-5 years of experience in digital ad operations with a focus on Google Ads.

Skills:

• Proficiency in Google Ads, Google Ads Editor, Tag Manager, Google Analytics.
• Excellent at data handling and insight generation, proficiency in Excel & PPT.
• Strong technical skills. Experience with HTML, JavaScript, SQL is a plus.
• Experience with tools like Tableau, Power BI, etc., is a plus.
• Experience with Microsoft Ads (Bing), Facebook, affiliate marketing is a plus.
• Excellent problem-solving skills and attention to detail.
• Ability to manage multiple campaigns and projects simultaneously.

Job Specific Criteria

• CV Attachment is mandatory.
• Are you okay with Shift Timings - 2:00 PM to 11:00 PM?
• Please rate the candidates communication skills